Senior Content Marketer

  • Full Time
  • Dubai, United Arab Emirates
  • N/A USD / Year
  • KLD profile




  • Job applications may no longer being accepted for this opportunity.


KLD

KLD was founded in 2017 and is one of the fastest growing EdTechs in the Middle East. The company is headquartered in Riyadh, with an office in Dubai, and a growing team in Cairo and Muscat. KLD specializes in developing and digitizing learning and development content, and delivers state-of-the-art blended training solutions for both the private and public sector. KLD’s clients are the some of the most prominent organizations in the Middle East.

The Marketing Content Writer/Editor is responsible for writing and producing various types of content to expand our digital footprint, build awareness, and generate leads across various brands. You will both ideate and work collaboratively with various teams to create content that supports overall marketing campaigns and editorial efforts. You will also edit written content created by other contributors both internally and externally. This role requires a high level of creativity, attention to detail, and project management skills as well as excellent communication and copy-editing skills.

Responsibilities:

  • Create multiple resources on a regular cadence to drive leads, awareness, and/or other important metrics across a variety of channels (articles, whitepapers, infographics, guides, case studies, interviews, emails, blogs, etc.).
  • Interview partners/customers to create compelling testimonials and customer stories.
  • Develop relationships with media partners to effect publication/placement.
  • Track content KPIs to inform content strategy and calendar management.
  • Optimize content for SEO, awareness, and lead generation. Understand, amplify, and measure the impact of content on SEO, brand awareness and lead generation. Collaborate with SEO and design teams on execution.
  • You should have an excellent network of freelancers.
  • A minimum of a 6 years journalism experience.
  • Excellent with PowerPoint.
  • You must have the ability to write effectively for different audiences across different channels.
  • Identify and develop new opportunities for custom marketing and creative agency prospects worldwide.
  • Manage freelancers, interns, and contractors where and when necessary.
  • Work with the content team to showcase courses and partnerships with trainers and develop content collateral to create more awareness of our digitized offering.
  • Excellent writing communication skills in the Arabic language with the ability to proficiently read and comprehend English language materials/content related to courses/trainers.

Education:

·      MBA will be highly desirable.

To apply for this job please visit www.linkedin.com.


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