Senior Consumer Insight Analyst

As a Senior Consumer Insight Analyst, you’ll help us understand how marketing influences short and long-term consumer behavior. Your quantitative insights will help inform our marketing communication strategy and help the company reach its long-term goals. You’ll help us understand how consumer marketing influences pet parent loyalty, how various marketing and communication channels are inter-related, and how discounting influences behavior among different consumer segments. You’ll work alongside leading experts in consumer marketing, pricing, discounting, and predictive modeling. You’ll use the latest analytics and visualization tools, such as Alteryx, SQL, R, Python, and Tableau to formulate and track strategic opportunities in partnership with analysts across the company.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Collect and analyze data and present research, findings, and recommendations to cross-functional teams
• Access, extract and analyze information from a variety of data warehouse sources (MySQL, Redshift, Google Analytics, and Snowflake)
• Provide internal consulting support and expertise – generate, review and communicate benchmarks in the context of the effort.
• Working as part of a project team – Identify, prioritize and generate ad hoc and scheduled reports and executive dashboards.
• Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights.
• Use analytics to inform projects and drive strategic initiative decision making pre- and post-launch, coupled with a good understanding of best practices and what works well.
• Build dashboards and manage Consumer reporting suite in Tableau, Excel, and PowerPivot
• Automate data workflows to create self-serve datasets that can be used by business leaders to identify trends and opportunities and make strategic decisions

QUALIFICATIONS:

EDUCATION And/or EXPERIENCE

• Bachelor’s Degree in Computer Sciences, Math, Statistics or related field.
• 4+ years’ experience in data modeling/advanced business analytics.

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Additional Requirements(US Only): Must be fully vaccinated and remain fully vaccinated against COVID-19.*

• Per the CDC, fully vaccinated means at least 2 weeks after (1) a second dose in a 2-dose series, or (2) a single-dose vaccine, and this status and definition applies to COVID-19 vaccines currently authorized for emergency use or approved by the U.S. Food and Drug Administration.