Global Marketing Leader

The Position

We are looking for experienced marketeers to join Roche’s exciting Global Marketing Community as a full time Global Marketing Leader to support our in-market brands or the global launches of our new therapies. The role embraces Roche’s transformation, applying the company’s new fluid working model.

The Global Marketing Leader works in collaboration with the commercial strategy leads and is:
instrumental in ensuring excellence in marketing and commercialization of our pipeline and assets, across all the therapeutic areas
is a strategic thought partner for all the roles involved in product development and commercialization, providing commercial leadership to ensure our solutions can benefit patients across geographies
works in close partnership with internal and external stakeholders to enable impactful solutions which address the needs of patients across healthcare ecosystems

Key Responsibilities
The Global Marketing Leader is accountable overall for the implementation of a holistic global strategy for a product, defined by a cross-functional team in close collaboration with the commercial strategy leader – in this role the Global Marketing Leader will:
Lead the strategic marketing components required to achieve the desired outcomes in a disease area
Analyze market trends, understanding the customer and patients needs, contributing to plan and develop what is required by working cross-functionally with medical, access and key affiliates
Constantly monitor the portfolio of outcomes driven projects and deciding which ones to focus on, based on the expertise required, own capacity, opportunity to add value and learn
Champion global brand alignment by advising affiliates on strategy such as appropriate product positioning, branding, and messaging, integrated solutions and communications
Developed or early experience with the launch of Digital Health solutions that will improve patient outcomes
Experience with integrated multi-channel digital strategy as part of the larger strategic development of a product or brand
Ensure, together with medical and access functions, the effective understanding of the global integrated strategy and advise on consistent pull-through from affiliates
Utilize skills and capabilities as part of empowered, self-organized, multi-skilled teams, to ensure timely delivery of impactful work
Maintain high standards of marketing excellence with a focus on continuously learning and contributing to the broader marketing community in line with the needs of the organization
Ensure a tight collaboration with the affiliate network, providing guidance and input and acting as catalyst for sharing best practices and learnings across the broader organization

Mindset and behavior is as important to us as skills and abilities. We believe that to shape the future healthcare ecosystems, mindset is as critical as expertise. The following mindsets and behaviors are important for the Global Marketing Leaders to act as enterprise stewards and drivers of strategic innovation:
Leadership competencies – setting a vision, architecting a strategy, catalyzing teams, and coaching/developing individuals
Enterprise mindset
Systems thinker
Customer-centric mindset
Embracing agile principles and networked ways of working
A knowledge exchange and learning mindset
Collaboration & Partnership
Focus on outcomes and impact

The following experiences and abilities are critical for the Global Marketing Leaders to highly perform in Global Product Strategy:
Worked across multiple brands, disease areas and/or markets, with preference to disease areas where Roche has portfolio
Has a mix of affiliate and global work experience
Demonstrated experience in working-cross functionally and/or cross affiliates, and influencing without direct authority; extensive experience leading global projects to develop strategies, particularly across product portfolios; experience at leading global outcomes in a leadership position of particular relevance
Demonstrated experience at helping to shape and working within the new affiliate operating model of particular interest
Demonstrated experience in defining and implementing an integrated multi-channel (traditional and emerging) communication platform an advantage
Demonstrated track record in communicating to and facilitating senior leaders in making strategic investment decisions
Demonstrated track record in strategic brand-building within the pharmaceutical/ biotechnology industry
Demonstrated ability to think strategically and to deliver on outcomes with great impact Experience translating science into clear, succinct, and differentiated marketing strategy with impact
Comfortable and experience with the agile methodologies
Bachelor’s Degree (marketing, business management or life sciences discipline is preferred)
MBA or other relevant Graduate or Postgraduate Degree is preferred
Minimum 10-12 years in marketing/sales roles; demonstrated marketing capability and leadership
Ability to travel globally; Fluent written and verbal English

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche`s largest sites. Read more.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.