Fairtrade Africa
ABOUT FAIRTRADE AFRICA
Established in 2005, Fairtrade Africa (FTA) is a member of Fairtrade International and the umbrella network organization representing Fairtrade-certified Producer Organizations in Africa and the Middle East. It has four (4) regional networks – Eastern & Central Africa; Southern Africa; West Africa; and the Middle East & North Africa. FTA currently represents 1,354,294 farmers and workers in 660 producer organizations spread across 28 countries in Africa and the Middle East by providing services to them that contribute to the improvement of their livelihoods. www.fairtradeafrica.net
ABOUT THE ROLE
To position Fairtrade Africa as a champion of decent livelihoods and fair working conditions for farmers and workers across the continent and a thought leader on matters Fairtrade through engagement with strategic stakeholders and dissemination of relevant information across a mix of channels/platforms to promote FTA brand, activities, and products. The position holder will act as a liaison between the organization, the public, and the media to ensure that Fairtrade’s brand remains relevant and resonates with the market dynamics.
DUTIES & RESPONSIBILITIES
Key Performance Areas
Operationalize Communication Strategy
• Develop, implement, and evaluate the regional communications strategy in collaboration with the regional program team and external communications coordinator.
• Develop effective internal communications mechanisms to ensure that news and events are known internally and publicized as appropriate.
External Relations and Engagement
• Manage the implementation of FTA’s regional engagement and communications plan.
• Develop press materials including press statements and releases, and information kits/fact sheets.
• Establish and sustain links and contact with relevant journalists within the region to increase awareness of FTA work among journalists
• Respond to media inquiries, arrange interviews, and act as a spokesperson for the region.
• Maintain records of media coverage and collate analytics and metrics.
• Manage crisis communication as it arises and escalate to management.
• Analyse regional reports and generate impact stories for publication on newsletters, websites, and social media platforms.
• Produce and be n charge of the production of FTA’s publications; newsletters, annual reports, project profiles, and product brochures among others.
• Manage the development and production of content for the website, social media, and print publications.
• Support in events planning, organise workshops and press conferences and oversee production of merchandising and branding materials.
Member and Producer Support
• Create and manage a producer mailing database and identify strategies and extensive effective communications of impact stories to producers, donors and NFOS.
• Plan all member communications and create e-shots for forthcoming events and activities.
• Build relationships with key contacts at member organisations
• Support with the implementation of specific marketing activities relevant to membership, promotional and recruitment campaigns
• Contribute to the production of written materials for the website and promotional documentation.
SKILLS & EXPERIENCE REQUIRED
a)Qualifications
• A Bachelor’s degree in Communications, Journalism, media studies, or related fields.
• Being a member of a professional PR or Communications body in Eastern Africa is an added advantage.
b) Experience and Knowledge
• At least 3 – 5 years of work experience in communications, writing, and content creation, in an NGO setting in East Africa.
• Proficient in Microsoft office, content management systems, and social media platforms
• Experience in handling complex communication campaigns
c) Skills
• Ability to create engaging news stories and content for external audiences
• Technical skills in publications production and design to include photography and digitizing
• Excellent verbal, written, and interpersonal skills.
• A capable organizer and used to meeting deadlines.
• Good time management and planning skills.
• Ability to work as part of a team
How to apply
APPLICATION PROCESS
An application form (CVs will not be accepted) can be found on the jobs and volunteering page of our website: https://fairtradeafrica.net/vacancies-2/
If you have any queries, please e-mail [email protected] or call +254 202721771 or +254 704180169 and ask to speak to a member of the HR team. Qualified applicants will be subjected to background checks as a pre-condition of employment.
Completed applications should be saved in the applicant’s name and the position (Regional Communications Officer – ECAN) and be e-mailed to [email protected]
All applicants should state how they meet the essential requirements of the post and include their email address, telephone contacts, and three referees with contact details on the application form.
ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED.