Public Relations & Publicity Executive

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.

TEAM GOAL

We serve high quality content to millions of consumers across millions of devices, all of which is constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven and creative marketing. As part of the PR & Publicity team, you will help Disney+ Hotstar build its stature as the destination for the best entertainment content, increasing its brand equity and content affinity and help deliver best-in-class marketing with a meaningful and impactful contribution through earned media.

Your Key Responsibilities

• Support Consumer PR, Show Publicity, Corporate Communication, Trade Communication and Tech Community engagement
• Support the team to create and build a PR & Publicity strategy that helps to increase our brand equity as the most preferred premium entertainment destination in India and to support marketing campaigns across multiple language & content genres
• Analyzing media coverage and making data-backed recommendations on improving SOV and regularly exceeding share of voice metrics
• Commissioning or undertaking relevant market research/syndicated researches, staying updated on new promotional opportunities, and use talent + innovation to the optimum
• Organizing promotional events such as media junkets, press conferences, interaction days, screenings, talent utilization and visits
• Dealing with enquiries from the public (and CRM), the press, and related organizations
• Responsible for increasing engagement and elevating Hotstar to employer of choice status, with tech community
• Cultivate and maintain meaningful relationships with media and influential professionals

What To Bring

• Master’s / Bachelor’s degree or equivalent, preferably in Marketing or Business Administration
• 2-4 years of experience in PR/Corporate Communication/Trade Communication
• Strong relationships with media are a must
• Importantly, is not afraid to roll up their sleeves and get the job done on their own
• Excellent communication (verbal & written) skills, high attention to detail
• Ability to use data to build strong PR narratives, and capture marketing opportunities
• Should be adept at crisis management
• Strong knowledge of digital media and current local/global trends in media consumption
• Experience in trade marketing is a plus

OUR VALUES

• We are customer obsessed
• We are audacious in vision and action
• We encourage honesty and open dialogue
• We respect everyone and every point of view
• We make objective and data-driven decisions
• We believe trust and accountability go hand-in-hand
• We invest in each other’s growth
• We bring our A-game and nothing else
• We take charge and get it done

THE PERKS

• The glory. Almost too much responsibility
• No dress code. Unlimited leave. A fun-life balance
• A ticket on our rocket ship to the moon ?

Who We Are As An Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Who We Are As a Company

We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.

#Non-tech