CNH Industrial
Who are we?
Through its people and brands, CNH Industrial delivers power, technology and innovation to farmers (Case IH, New Holland Agriculture) and builders (Case and New Holland Construction) all around the world. With more than 63,000 employees, 64 plants, and 49 R&D centres in developed and emerging countries, CNH Industrial is a multinational leader in the capital goods industry. CNH Industrial unites some of the best minds and talents in the world. If you are someone who yearns to make a significant contribution through your career and to become part of a thriving, multinational community, the possibilities at CNH Industrial are limitless.
Who are we looking for?
If you want to work in a challenging, dynamic environment, Parts and Services is for you. You will work closely with a young international team and have a significant personal impact on the success of that team. Organisation and communication are key as you’ll have a wide and diverse range of programmes and people to support. If you are not afraid of a challenge and you have the right motivation for the opportunity, apply now.
Basic Function
The Product marketing and marketing intelligence assistant is responsible to support the AG Sales & Marketing team in driving sustainable sales, margin, and market share growth in the territory for Genuine CNHi Parts.
The successful individual will support management of a parts portfolio across a range of products covered by two agricultural brands (Case IH and New Holland).
Product Communication
- Working with the Trade Marketing department, build and deliver the quarterly campaigns, digital campaigns, loyalty programs, channel animation and product communication strategy by channel (Sell-in/Sell-out).
- Support the communication team to maintain any platform and existing tools providing product information to customers and ultimately end-customers to promote and raise brand and product awareness.
Product pricing and marketing intelligence
- Support price repositioning strategy and the implementation of promotional programme based on competitor pricing analysis and benchmarking.
- Analyse the sales trend by product family to understand the seasonality of each line and implement the most relevant promotional plan accordingly.
- Track product price queries and share relevant pricing repositioning news via the relevant communication channels.
Product Promotion/animation
- In collaboration with the Marketing Team lead the conception of annual and tactical promotional programmes adapted by target.
- Analyse regularly product line sales and promotion/sales actions results to identify issues/opportunities and propose action plan accordingly.
Product placement
- Work closely with the Marketing manager and Sales Team to understand and resolve product related issues or opportunities arising in the dealer network.
- Supervise day to day product support to the dealer network and daily management of product queries from the market.
- Work closely with the Central Product Marketing team to adapt and improve the Product Strategy at local level.
Job requirements and qualifications
- Degree requirements: Marketing or Business administration undergraduate.
- Solutions oriented person and able to work proactively with a good degree of autonomy.
- Analytical mindset.
- Organised and structured.
- Motivated by a challenge with a can do attitude.
- Great communicator with strong team ethic.
- Good presentation skills.
- Strong Microsoft Excel use required and proficiency with Microsoft office suite.
- Fluency in English.
To apply for this job please visit www.linkedin.com.