Product Marketing Manager

Responsibilities and essential job functions include but are not limited to the following:

• Lead and drive annual strategic marketing plans and promotional campaigns to elevate brand visibility and maximize sales opportunities
• Ideate and implement all marketing activities, including but not limited to marketing material development, advertising, media, promotion, event management etc.
• Coordinate with external suppliers, regional team and internal cross-functional team in the development and execution of brand strategic plans
• Manage owned social media platforms, including but not limited to content development, schedule planning and customer comment management
• Develop CSR campaigns through NGO partnerships, plan and manage CSR activities
• Coach Operations Team on best practices and provide guidelines on marketing initiatives
• Manage and control local food development from start to end, including raw material sourcing, supplier liaison, pricing and marketing strategy formulation, merchandising, operational training etc.
• Coordinate with external suppliers, regional team and internal cross-functional team to ensure smooth implementation of business strategies
• Develop forecast plans and manage category inventory to maximize sales
• Lead and manage digital loyalty program and Develop marketing materials to drive business results
• To lead, manage and drive the local Card, focusing on Digital and manage the Card program as a key business driver and accountable for achieving the overall key business objectives
• Track business performance and evaluate effectiveness of promotional activities
• Monitor supplier performance and maintain supplier relationships
• Coach Operations Team on best practices and provide guidelines on category initiatives
• Conduct competitive market analysis to identify sales opportunities
• Manage ad-hoc marketing & category projects

Qualifications & Requirement

• Degree in Business Administration/ marketing or related disciplines
• 5+ years or more experience in F&B or retail operations, experience in procurement field is a plus
• Progressive experience as a Marketing or Category Manager in product or brand management
• Proven project leadership experience in a cross-functional environment
• Experience in loyalty program management preferred
• Fluent written and spoken English, Khmer proficiency is a plus
• Excellent strategic thinking, problem solving, analytical and negotiation skills
• Profound understanding on local F&B market
• Able to balance multiple priorities and meet deadlines
• Able to work independently and as a team