Auto req ID: 279965BR

Job Description

Why PepsiCo?

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Why PepsiCo Design?

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute

Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyperconnected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world

PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.

We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.

Who We’re Looking For

The Brand Designer for 1PBNA 2North Division Design is an experienced designer who will participate in the research and development of total brand identities – from packaging, visual identify to total brand experience. The main objective of this role is to help execute major brand design projects, strategies, and innovations. This means assisting in the planning, organization and implementation of consistent design principles and processes to ensure that the design, strategy and production guardrails are met. This involves management and execution of work streams for key brand and graphic design projects within our PBNA Division portfolio. Successful candidates will demonstrate superior ability to drive design thinking from ideation thru concept development, refinement, and execution. Creating high quality brand design solutions by directly executing design and leveraging internal/external design resources. In this role, you will use design thinking capabilities and apply these methodologies to help drive projects from ideation to execution. This role partners closely with cross-functional teams and external partners to deliver industry leading brand design solutions.

ACCOUNTABILITIES:

Creative:
Strong understanding of brand design, graphic design, packaging design and 360-degree integrated communication design
Great sketching skills and idea development techniques to create and communicate concepts
Work cross-functionally throughout the PBNA North Division, and Design Center to support the Innovation and Design
Collaborative, able to ideate and construct ideas within a team-based design environment
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Ideally has a background in design for consumer brands, and supplemental experience in media, entertainment, lifestyle, sports
Technically solid, able to illuminate ideas and visualize design stories across a variety of established and emerging digital platforms
Excellent understanding of brand design, identity design, graphic design, illustration, photography, and digital/social media design
Strong understanding of customer marketing, retail marketing, and retail experience design
Strong knowledge of mechanical art file preparation or production considerations that help preserve brand saliency

Process:
Generate creative design proposals (visions, scenarios, concepts) to visualize the desired output and share it with internal and external team members
Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions).
Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.
Support the visual identity for Pepsico Beverages working in collaboration with the PBNA North Division Senior Design Manager and other design leaders across brand, product, packaging, equipment, marketing, and advertising.
Develop an understanding of the North division region and its demographics in relation to our business needs.
COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.

Qualifications/Requirements
BA or MA in Design, or similar related Design fields (Communication, Brand, Advertising, Packaging, Activation/Experience, etc)
1-3 years studio experience
Brand design background/ 360 identity/design systems
Digital and/or freehand sketching
Extraordinary design taste
An excellent sense of pop culture, tech, new media, graphic design and design trends
Excellent typographic skills
Extraordinary ability in using the Adobe Creative Suite software’s
Working knowledge of Microsoft Office apps and Google apps, with fluency in Microsoft Powerpoint, and/or Keynote
Packaging design experience
Understanding of FMPG brand and retail marketing concepts
Shows strong ability to create 360º design concepts and brands, at all points of consumer brand interaction, through past experiences and case studies
Ability to multitask is paramount. Excellent time and project management skills
Works well with others to deliver results; keeps others informed and can share successes broadly
Proven ability to effectively incorporate research (including primary and secondary research) in strategic design processes
Ability to present and defend design solutions to internal stakeholders
Track record of building strategic efforts across business units through identification of market trends, customer, and consumer behavior
Strong project management, organizational and design management skills
Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
Must be willing and able to travel 10% of the time
Relocation Eligible: Not Eligible for Relocation

Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 – 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement