Paid Search Executive – 12 Months FTC

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 4,000 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Knack & Back, Latina Fresh, Liberté and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What’s Your Role

The Paid Search role is specifically responsible for leading General Mills’ Paid Search Optimization strategy and execution, ensuring our brands are at the forefront of future search capability on site. The role will focus on direct day-to-day investment management on PPC platforms within retailer sites (primarily on Grocery.com and potentially Amazon), managed through third party platforms. Additionally taking learnings from this to provide advice and insight to the Brand teams on wider shopper marketing plans, Google SEO and Ad Words strategies. This is a key role which has a strong interface with both the Marketing and Sales functions.

Key Accountabilities

Build and execute a brand and retailer level performance marketing (PPC) strategy.

Own the paid search investment and execution on retailer sites across the full brand portfolio in the UK.

Manage the day-to-day search budget across retailers and brands.

Manage third party platforms and agency relationships in order to execute and analyse the strategy, as well as stay close to any new developments.

Lead internal reviews and ROI analysis with local sales and marketing teams to optimise media investment.

Track and build insights on competitor media (PPC) activity.

Engage cross-functional stakeholders to integrate the impact of PPC into our share of shelf and share of search KPIs.

Partner with the rest of the Connected Commerce team to provide best-practice guidance to local marketing on activation across both SEO/SEM.

Engage with external agencies to understand upcoming changes and opportunities and build relationships to gain learnings and benchmarks.

What You Can Bring To The Team

Agency or Client-side media planning and buying experience within Paid Search and Performance Marketing including SEO expertise.

Budget management experience, capability to manage budgets across multiple brands.

Strong stakeholder management and ability to influence in a complex matrix.

Strong communication skills, both written and verbal, with high attention to detail.

Data driven with strong analytical skills.

Ability to use initiative and work unsupervised to keep project timelines on track.

A passion for E-commerce is preferred and a desire to work in a fast-paced environment.

Strong organisational skills and ability to work to tight deadlines.

What You Can Get From Us

• Flexible and employee-focused work culture
• Equal Employment opportunities
• Competitive package with benefits

At General Mills, we are committed to recruiting, developing, retaining, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally.

Are you keen to feed your passion for leading, influencing, and implementing bold Marketing plans to help us make food the world loves?

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.