Omnichannel Lead

Posted Date: Dec 15 2022

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Key Responsibilites:

• Leading a significant change for the GSK Korea in omnichannel customer engagement, with transformed HCP experience through cross functional agile teams close to markets harnessing the power of technology and data , communicating clearly and simply the Korea Omnichannel vision, including each of the individual components, in a way that resonates across multiple stakeholders, winning hearts & minds to inspire, motivate and drive fast change across the BUs
• Accountable for achieving the local omnichannel vision within HCP engagement/ experience, as well as tracking of KPIs and overall progression and success
• Working closely with the region, KLT (leadership team), Tech and Commercial (Marketing & Sales leadership) to drive a successful delivery of our DDCX vision, ensuring the demand is aligned to vision, roadmap & commercial strategy
• Responsible for bringing together all the elements required for a successful delivery of our DDCX Omnichannel engagement strategy and achieving our vision, including integrating Omnichannel marketing into local capability plans, Content Strategy, Brand planning, Data & Tech, NBA, new ways of working, leadership buy-in, omnichannel user journeys
• Working very closely with the commercial teams, understanding challenges and proposing solutions to address them, bringing in stakeholders together (medical, tech, region or global) to drive resolution while maintaining focus and prioritizing when needed
• Share best practice & commercial impact of Omnichannel across the company

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• A Bachelor’s Degree in Marketing, Business administration, Business analytics, Commerce, Sales & Marketing or similar
• Area of Specialization: Digital marketing; Marketing; Digital
• 10+ years in the Pharma Industry in a senior Omnichannel SME and/or Digital transformation role- ideally with first-hand experience.
• Passion for understanding HCP needs around customer engagement and what entails positive customer experience
• Direct experience in how Omnichannel engagement drives business performance
• Extensive experience in virtual HCP engagement strategy and implementation
• Good business understanding and knowledge on the commercial organization
• Excellent partnering skills with ability to assess/diagnose a situation, generate solutions and engage & influence at all levels of management
• Previous experience in Pharma commercial roles within sales, marketing, Digital and/or commercial excellence will be strongly valued
• Additional certificates relevant for the job on Digital marketing, MarTech, etc will be valued
• Fluency in English language
• Excellent communication skills, handling complexity, business insights, prioritization and problem-solving skills
• Analytical Thinking, tech Savy, and process-oriented mindset
• Continuous Improvement
• Customer Focus
• Developing Self and Others
• Compliance Mindset
• Stakeholder Management

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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