Media Analytics Manager

Are you looking for a customer focused, Retail Media analytics role in a fast paced and ever-changing environment?

The Media Analytics Manager is responsible for delivering key data-led analytical projects to support the Retail Media business of Asda. This is a role for someone who is motivated to champion the customers in decision making, an expert in Retail Media and who is commercially minded and has a desire to influence our media strategy through the use of data and analytics.

The customer is at the heart of everything we do – you’ll produce actionable insights that helps drive the business forward and you’ll be involved in leading a variety of analysis projects. This will include understanding the customer journey from beginning to end, measuring the performance and incrementality of key activity, working with our strategy and marketing teams on proposition design and execution, and presenting key findings and recommendations to senior stakeholders.

You will work closely with our Media stakeholders to interpret important business questions and, through data analysis, deliver timely and accurate solution-based outcomes which can be applied to support commercial leadership.

“Everything About Asda”

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you’ll love ”

• Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs
• Discretionary bonus – Rewarding you for your hard work and efforts
• Car allowance – £5,700 car allowance / electric company car
• Company Pension Scheme matched to a limit – Looking forward to the future
• Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
• Private medical – single, couple, family or single parent cover available
• 4 weekly pay – which means you get an extra payday a year
• Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
• Discount off your shopping at Asda and George – with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
• Career development and apprenticeship and graduate schemes – we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
• Free city centre parking – you can also use it outside working hours

Plus much more!

“That’s more like it”

“Find your role”

• Proactive analysis to define strategic business decision making and proposition design, including identification of risks and opportunities
• In depth omnichannel analysis to better understand performances and customer behaviour variances across our Retail Media portfolio
• Focus on the future, providing insight and analysis to support the expansion and growth of the media business through a broader partner network
• Take analysis briefs and prioritise these into an analytics roadmap across strategic priorities with tight deadlines
• Support Media strategy development and future planning with detailed analysis, helping to better understand the impact of Media campaigns on customer behaviour
• Deliver stories and narratives from analysis and reports that can drive decision making to colleagues from all levels of the business
• Work cross functionally to produce actionable insights to drive data-led decision making around Media investment and customer experience
• Support development, maintenance, and evolution of our approach to customer segmentations and audiences

Define our reporting, analysis and customer analysis requirements & gaps, working with relevant teams to support development of foundational reporting and other insight tools

“Let’s Find Out About You”

• Naturally curious, passionate about using data, tech, and analysis to do the right thing for our customers
• Obsessed with customer loyalty and drivers of retention
• Technically adept, having a proven track record in SQL
• Experience in retail / clothing / GM advantageous either agency or client side
• Experience working on a Retail Media desirable
• Excellent communication skills: ability to present clear recommendations to multiple levels of management
• Expert commercial understanding of the key drivers of a retail business
• Have a strong attention to detail and accuracy
• Good knowledge of applying statistical techniques in retail analysis
• Have a keen attention to detail and accuracy
• Plenty of experience in customer analytics
• A degree in Analytics, Computing, Mathematics, Statistics, Marketing Strategy, or a relevant analytical discipline would be advantageous

If you have any questions, then please email [email protected]

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“Find your everything at Asda” – bringing brighter living within everyone’s reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.