Media Analyst

At Manchester City, making moments matter is a part of our DNA. Recognising and developing the best talent allows us to achieve success in the right way.

Driven by a passion for our winning culture, you will help deliver on our shared goals of sustainability through a uniquely global yet local community environment.

Our Media Team’s goal is to build fan loyalty and growth across all territories through an understanding of our fans’ digital behaviours and needs. The role of the Media Analyst is to deliver actionable insights from our digital fan data, allowing the Media Team to make strategic decisions regarding our content and commercial activations.

The role holder must be highly analytical, personable, communicative and have a proven track record for delivering actionable insight. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence media marketing strategies.

The ideal candidate will have experience in analysing fan digital consumption behaviour and translating data into insights that resonate with senior stakeholders across the business.

Role specific accountabilities:

1-Help us better understand our audience

• Ability to draw out actionable insights from digital data in terms of;
• Audience profile
• Content performance
• Create reports that evidence trends, measure audience reach and share of voice to shape content and commercial proposals
• Refine and amplify the voice of the fan to our internal customers for them to create impactful commercial and content offerings
• Track and measure the impact of our content and commercial campaigns, using analytics tools and competitor analysis to support decision-making
• Gather and maintain insight requirements from the Content and Commercial teams, enhance automation, run reports and analyse data

2-Forecasting

• Provide regular forecasts for our organic and paid media content campaigns
• Use analytical tools to build forecasting models and present clear recommendations for future campaigns
• Responsible for conducting statistical analysis and modelling to meet specific requirements

3-Reporting and analysis

• Manage digital platform analytics tools and develop, maintain and communicate the output of these to the Media Team
• Create/manage a dashboard to strategically track KPIs across the team
• Monitor the organic and paid media performance across all content strands on Facebook, Twitter, YouTube, Instagram, TikTok and other social media platforms the club launch, as well as our owned and operated channels
• Track media revenue via partners and platforms
• Work closely with Ad Ops team on wider reporting of partner campaigns
• Help with departmental budget tracking

Role specific knowledge, skills and experience:

Essential:

• Able to draw conclusions and insights from large data sets
• Adept with Excel – able to manage and analyse data accurately
• Presentation skills – able to create professional reports and presentations using PowerPoint
• Attention to detail – accurately tracking data and verifying input
• Willingness to learn new tools such as Data Studio and Power BI (not expected to have this already)

Desirable:

• Forecasting – creating appropriate forecasts for content performance
• Experience tracking budgets
• Aware of social media landscape and trends
• Data visualisation -able to communicate data effectively to varying audiences

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

If you have any further questions about the role or your application, please contact [email protected]