Marketing Specialist

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing Specialist should be a competent professional able to grasp customer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.

• Develop and implement marketing plans and projects.

• Plan and execute initiatives to reach the target audience through appropriate channels.

• Metrics-driven marketing mindset with an eye for creativity.

• Conducting research and analyzing data to identify and define audiences.

• Manage and coordinate all marketing, advertising, and promotional staff and activities & conduct marketing events.

• Liaise with external vendors to execute promotional events and campaigns.

• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

• Work with the Sales Leaders to develop targeted sales strategies.

• Undertake individual tasks of a marketing plan as assigned.

• Determine and manage the marketing budget & deliver marketing activity within the agreed budget.

• Driving to seek new business lead generation activities.

• Build and maintain strong relationships with clients.

• Expand and develop marketing platforms including digital marketing, social media, and face-to-face.

• Monitor, review, and report on all marketing activities/marketing plans.

• Report on return on investment and key performance metrics

Skills & Qualification:

• Master’s or bachelor’s degree in marketing, business management, or related field.

• Should have relevant experience in Information Security Companies.

• 3-5 years of proven experience in a marketing specialist or similar role.

• Candidate should have the capability to align with OEMs.

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.

• Demonstrable experience in marketing data analytics and tools.

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.)

• Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired.

• Exceptional written and verbal communication skills.

• Proven experience in developing marketing plans and campaigns.

• Commercial awareness partnered with a creative mind.

• Well-organized and detail-oriented.

• Strong project management, multitasking, and decision-making skills.