Amazon
The Amazon Music team is seeking an exceptionally talented Marketing Manager to support Lifecycle Marketing, to manage and execute programs that nurture and drive adoption and engagement. We’re looking for someone who’s excited about rolling up their sleeves to help shape the experience of discovering and enjoying Amazon Prime Music. You will flex both your analytical skills and your creative muscles: you should be as comfortable with the marketing science as you are with the marketing art, demonstrating your ability to appropriately use one to inform the other.
As a Marketing Manager, you will be responsible for designing strategic, customer-facing programs to achieve adoption and engagement goals. Leveraging deep domain and competitive landscape understanding, you will help shape and evangelize with your stakeholders, create complex experiment frameworks, analyse results, and structure programs covering a variety of customer-facing channels and touch points. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analysing traffic data, and solving problems). This role will help shape the business’ life cycle marketing strategy, owning the testing and development of campaigns and scalable programs. This role is inherently cross-functional and highly visible, working closely with stakeholders and earning trust at all levels to be the voice of the Music customer to drive engagement, retention, and win back of the Amazon Music customers. This role will be based on Amazon’s Mumbai location.
Key Responsibilities
- Own marketing strategies to support lifecycle and strategic programs including vision, goals, and roadmap across channel planning to execute
- Generate deep insights about customers at each stage in their relationship with our music service, inventing new ways to delight and introduce/engage music listeners to content
- Ownership of marketing programs including conceptualizing, building, executing and analysing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization
- Increase awareness of Amazon Music by developing and iterating on customer segmentation, designing innovative marketing tactics and understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging
- Partner with product and technology teams to build a roadmap and execute projects that lead to increased adoption and engagement.
- Liaise with international teams to benchmark, leverage and share best practices and testing plans and serve as a model for existing international markets and vice versa
- Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
- Experience influencing multiple stakeholders and leading cross functional teams (Product Managers, Analysts, Merchandisers, and other Marketers)
- Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
- Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs
- Partner with technology and growth teams to enable increased automation of across tools, targeting, reporting and channel platform strategies across channels
Basic Qualifications
- Master’s degree
- 5+ years of relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services
- Proven track-record of managing and delivering life cycle programs identifying customer actions and conversions for each stage and achieving those KPIs
- Experience managing engagement focused programs; Use of web analytics including clickstream metrics to evaluate online customer behaviour, expertise in A/B testing and optimizations
- Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
- Strong data management skills Excel; experience with SQL strongly desired.
- Strong verbal and written communication skills
- High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others
- Think big and rethink how to better serve our customers
Preferred Qualifications
- Demonstrated creativity and judgment to develop solutions based on customer segmentation and ever evolving landscape and usage patterns
- Intuition for customer communication voice; adept at marketing copywriting and design aesthetics
- Experience working in the music industry including a knowledge of current trends and history in music, the music industry, and digital music
Company – ASSPL – Maharashtra
Job ID: A1513780
To apply for this job please visit www.amazon.jobs.