Marketing Manager

​Job category: Communications, marketing and public affairs
Job posting ID: 2713

​Employment status: Regular full-time

Classification: PTS/MGT/IT B

Salary/Rate of pay: $84,000 – $99,750

Application deadline: 2022-03-17 

Please note: Candidates located near any major city with a Canadian Blood Services site are encouraged to apply.

Somewhere in Canada there’s a life you can save.   

Be part of a dynamic, collaborative and caring organization committed to saving and improving the lives of Canadians. Thousands of Canadians depend on us every day for reliable access to blood, plasma, stem cells and organs and tissues.  

Join Canada’s Lifeline and make a meaningful difference every day.

About the role

Canadian Blood Services is looking for a Regular Full-Time Marketing Manager to join our dynamic Public Affairs, Marketing team. The work of a Marketing Manager is integral to Canadian Blood Services’ role as Canada’s Lifeline. In this role, you will be responsible for developing Canadian Blood Services’ marketing strategies and plans to support out national objectives and developing, implementing, and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada’s Lifeline.  Further, you will be responsible for building, managing and developing a high performing team of marketing professionals.    

Key responsibilities include:
Strategy, Planning and Execution: 

• Define, socialize and lead marketing strategies and plans that align with and support our corporate strategy and product-specific objectives.
• Manage the development, production, implementation, and evaluation of national marketing programs and campaigns to targeted market segments.
• Use available data points (channel data analysis, research, and donor feedback) to deliver the best marketing strategies and plans that address barriers and motivations to participating in Canada’s Lifeline.
• Develop campaign guidelines and provide advice and guidance to field staff on the implementation and use of donor / registrant acquisition, retention, and recognition programs.
• Collaborate, integrate and build trust with teams across the organization to deliver successful national marketing strategies. 
• Ensure all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
• Develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment.

Donor Lifecycle Management:

• Leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs, and activities.
• Build and execute targeted campaigns aligned with lifecycle requirements. 
• Develop a contact strategy that optimizes the timing, frequency and sequencing of marketing and communication activity at key moments in the donor’s lifecycle to maximize return of investment.

People Leadership:

• Provide the resources, tools, autonomy and support necessary for employees to deliver the desired results to achieve objectives and priorities. 
• Ensure that employees receive feedback on their performance on a regular basis and provided develop opportunities.
• Ensure that resources are utilized appropriately through outcomes analysis and research.

Continuous Improvement:

• Seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done.

Reporting: 

• Evaluate and report on performance and results on an on-going basis.
• Coordinate regular reviews of marketing programs / campaigns and establish a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback.  

Qualifications:

• A university degree in Business Administration or related field.
• A minimum of five years of experience in marketing, market segmentation, or an equivalent combination of education and experience. 
• Experience in integrated marketing across the full donor/customer lifecycle (e.g., awareness, consideration, acquisition, retention)
• Experience developing marketing and product plans.
• Experience meeting the needs of culturally diverse prospects. 

Required skills: 

• Exemplifies integrity, collaboration, adaptability, respect and excellence in every situation.
• Proven ability to develop strong relationships within and across functions.
• Above average oral and written communication skills.
• Demonstrated analytical, problem solving, creativity and organizational skills.
• Results driven.

Benefits:

• Competitive base salary range.
• 4 weeks of paid vacation. 
• Annual Performance Award up to 8%. 
• Comprehensive group health, dental and vision benefits. 
• Choice of defined contribution or defined benefits pension plan. 
• Flexible remote working schedule. 
• Employee discounts, wellness programs, and much more. 

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

To protect the health and safety of its employees, all Canadian Blood Services’ employees are required to be fully vaccinated (COVID-19 vaccine doses as approved by Health Canada), subject to any medical or other human rights grounds.

If this role resonates with you, we encourage you to apply! This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment (such as testing) will be contacted. Applicants who require accommodation should discuss their needs with us.