the LEGO Group
Core Responsibilities
- Act as role model contributing to drive the OESP (owned-earned-shared-paid) planning mentality shift
- Lead the local OESP campaign planning process by planning key steps, coordinating the relevant partners to ensure an excellent OESP process execution
- Support Brand Managers to prepare integrated briefing and identify relevant channels specialists to attend briefing session and to respond to brief
- Ensure the integrated response addresses the brief and delivers a real channels touchpoint integration
- Set up the Performance Marketing agenda, establish and drive After Action Review process and provide analytics
- Actively work with Global and Regional Marketing Integration Managers to maintain an editorial calendar across channels and touchpoints
Play your part in our team succeeding
Our Marketing Integration manager will join the local marketing team sitting in Dubai. Our team consists of different functions (Brand, Shopper, Ecommerce, Planning, Media, Brand Relation and Digital Communication). The team is responsible for marketing and campaign Planning from local strategy to execution; setting a clear tone of voice for LEGO® Brand and building the long lasting relationships with our consumers and shoppers. The role will sit in local Marketing dept and will be driving the deployment of the new OESP (owned-earned-shared-paid) marketing planning formula.
Do you have what it takes?
- Experience in marketing related fields
- Performance Marketing experience, ability to set clear metrics and follow through
- Strong understanding of local media landscape
- Experience in media planning, media management and campaign implementation across channels, including eCommerce.
- Understanding of media briefing process from both client and agency side
- Experience with coordination of a diverse panel of partners, leading cross functional projects (project management, scrum master or account management experience as a plus)
- Ability to inspire and motivate others to embrace new ways of working
- Fluent in English
What’s in it for you?
Here Are Some Of What To Expect
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
- Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model ‘Best of Both’, role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
To apply for this job please visit www.lego.com.