Informa Group Plc.
Job DescriptionAn exciting opportunity has arisen for an Arabic-speaking Marketing Executive to join the Informa Connect division. We are an expanding global business, offering excellent opportunities for a career-driven marketer looking to establish a fruitful career in a market leading and ever-growing company.This is a hands-on position where you will be responsible for marketing trainings by using the promotional mix across different marketing channels. You will work closely with the team to ensure all business objectives are achieved and campaign tactics are executed on time.If you have a passion for marketing with experience in executing targeted campaigns, developing creative and forward-thinking marketing plans, and working in a fast-paced environment, this job is for you.Job Accountabilities��� Effective pre-event analysis��� On-time implementation of over 200 campaigns this includes the Arabic portfolio��� To manage all marketing channels effectively, within a budget and under time constraints��� Include content and social media in your campaign planning��� Building relevant and appropriate creativity into campaign wherever possible��� Timely completion of final event analysisKey Responsibilities:��� Planning, budgeting, and implementing effective training marketing campaigns��� Drive delegate revenue through all online and offline channels, with a key focus on digital channels��� Analyse selections from previous marketing plans and create effective selections based on this analysis in conjunction with the creative brief supplied��� Ensure content and campaign plans and activities are fully integrated��� Work on content such as blog posts, whitepapers, interviews, and reports for trainings��� Social media management managing social platforms such as Instagram, Facebook, Twitter, LinkedIn, Youtube and Google+��� Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout��� Identify data acquisition strategy to grow the existing databases��� Set up and management of media deals with external organisations to ensure maximum exposure at lowest cost to trainings��� Work closely with the telesales function within the business to drive delegate revenue��� Manage budgets��� Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.��� Providing KPI reports for update meetings with Senior Marketing Managers
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