Marketing Automation Specialist

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the role

Opportunities abound! As the travel industry is building up again we’re looking for a Marketing Automation Specialist who thrives on data-based decisions and gets pumped about developing and optimizing automation campaigns. The ideal candidate will have a strong knowledge of email HTML, how to build programs within an automation platform, and has creative ideas on how to acquire and convert new leads.

What you’ll be doing

• Assist the Manager, Marketing Automation with creation and execution of the global marketing email and automation strategies
• Provide email services to the regional marketing teams and help drive forward the company business goals
• Review and optimize the current customer journey
• Generate ideas for acquisition, engagement, conversion, and retention campaigns that integrate with all marketing efforts to support the brand
• Execute, maintain, and improve the weekly email newsletter to our database
• Proactively communicate results and best practices to all key stakeholders and house the results in a common hub as key learnings for future reference
• Ensure that all global email communications comply with relevant legislation (eg. CASL, GDPR)

Desired skills and experience

Must have

• 1-3 years’ experience working in an email marketing or marketing automation capacity in-house or at an agency
• Experience with Marketo or other automation tools
• Strong working knowledge of HTML, CSS, image editing, mobile optimization and email best practices
• Proven campaign management skills with the ability to manage multiple projects in a highly collaborative environment
• Experience with Salesforce or other CRM tools
• Demonstrated ability with data management including audience analysis and segmentation, data capture
• Strong computer/technology skills and highly proficient in Google Suite
• Demonstrated ability to work effectively within a changing environment

Nice to have

• Experience with PM software (ex. ClickUp)
• Experience with Looker or other data analytics tool
• Broad knowledge of APIs in an automation context and experience with web personalisation tools
• Experience with integration platforms such as Zapier

What do we offer you?

• Competitive salary commensurate with the role
• Competitive benefits package 
• Birthday day off
• Vacation time for you to recharge
• Enhanced Parental Leave
• Learning and growth opportunities

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants who are eligible to work in Canada or the USA and will meet the needs of those requiring reasonable accommodations. If you require accommodation, please reach out to the Global Talent team at [email protected].