Marketing Automation Executive

Job Title: Marketing Automation Executive- Hybrid

Location: Vincetn Square London or RHS Garden Wisley Surrey

Salary: £31,000- £34,000 per annum

Hours: 35 per week

Contract: Permanent

Details of our great benefits can be found here.

Join the RHS during an exciting period of change as we develop the marketing automation and CRM capabilities of this world-renowned organisation.

We are looking to recruit a bright, proactive Marketing Automation Executive to join a friendly team at the RHS. You will be a confident communicator with a can-do attitude who enjoys learning new systems and keeping up-to-date with digital marketing trends.

This role will manage the RHS email calendar, leading on the send of customer-facing communications such as eNewsletters, Flower Show & Garden event updates. You will work collaboratively with colleagues from across the Society to support their email scheduling requirements.

You will be enthused by data and the possibilities it presents, managing data lists from various sources, undertaking data manipulation and segmentation; as well as reporting on email engagement. You will support the Marketing Automation Manager with management of our Campaign Monitor and Dot Digital email platforms, including with the build of automated email programmes. This is an exciting time to join us as we finalise the set-up of a new organisation-wide CRM; using Microsoft Dynamics 365. You will support with Dot Digital and CRM integration work, pulling CRM data queries, building marketing lists, managing GDPR preferences, data imports and syncing across systems.

The most important and essential experience, skills and attributes required for the Marketing Automation Executive role are:

• Experience of working with ESP and Marketing Automation Software (Campaign Monitor, Dot Digital, Iterable, Marketing Cloud etc.)
• Experience and enthusiasm of working with data
• Proactive with excellent attention to detail
• Demonstrable project management skills
• Strong communication and interpersonal skills with technical and non-technical staff
• Experience of running and analysing detailed AB and Multivariate e-marketing tests
• Experience of producing statistical post campaign analysis
• Broader experience and understanding of CRM would be advantageous, especially Microsoft Dynamics

For more than 210 years the Royal Horticultural Society has been the force behind getting the nation gardening. Our charitable purpose is to inspire passion and excellence in the science, art and practice of horticulture. Our vision is to enrich everyone’s life through plants, and make the UK a greener and more beautiful place. As a charity, the RHS aims to inspire a wide range of audiences by demonstrating the wonders of gardening through all that we do; including at our gardens and shows, in our publications and online, and through our work in the community.

To work for the Royal Horticultural Society (RHS) is to join a thriving charity, whose mission is to inspire everyone to grow. Everything we do is built on the transformational power of gardening – and the benefits it brings to people, places and our planet.

Known globally for our inspirational Shows and five spectacular Gardens, our work extends to leading ground-breaking climate research, running community outreach programmes, and setting the standards in horticultural education. With the recent opening of RHS Garden Bridgewater and Hilltop, the world’s first dedicated Centre for Gardening Science, at RHS Garden Wisley, there has never been a more exciting time to be part of our journey to make the UK a greener, and more beautiful place.

And we couldn’t do this without our people. We’re proud of the knowledge, enthusiasm and ideas that each one of our team members brings. From working across our social media channels, to volunteering in the RHS Gardens, from serving customers in our garden centres to running national marketing campaigns, we believe that every member of the RHS team should have the opportunity to make a difference.

To apply for this role please send your CV to Sharon Ellis @ [email protected]

Safeguarding and Inclusion

The RHS is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all personnel to share in this commitment. We are an inclusive employer and welcome applicants from all backgrounds.

Please note: We may review applications as soon as we receive them so if you see a vacancy that you are interested in, please apply straight away as the vacancy will be closed as soon as we hire the right candidate. Should you require any additional support with making your application please contact People Services on [email protected] or 01483 226 530.