Wondrium
The Marketing Analyst plays a key role in providing customer and market information to drive marketing strategy and product development. The position requires the candidate to be skilled in measurement and analysis of marketing campaigns, A/B testing and customer behaviors. The candidate needs to have experience in analyzing large datasets, preferably have experience in video streaming data analytics. The candidate also needs to have ability to leverage data to spot patterns, trends and communicate findings clearly with stake holders. The candidate will work in a highly data driven environment and needs to be extremely proactive with a focus on bringing actionable insights to the business. This position will be 100% remote.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Primary responsibilities
- Analyze marketing campaigns and provide insights to help improve campaign performance in the direct, and subscription business
- Conduct customer purchase and viewing behavior analysis to answer key business questions
- Build reports and dashboards on key company initiatives and offer insights that improve the business from those reporting views
- Assist in the design, set up and execution of A/B testing to optimize the customer experience and maximize revenue
- Assist in summarizing the test results and distributing the reports to the wider Marketing Group for ongoing testing efforts
- Manipulate large datasets and provide data to various stake holders
- Communicate and present insights and findings with team members, in meetings, etc.
- Quickly respond to ad hoc analytic requests common in this dynamic, fast paced, data driven environment
- Support various marketing efforts and organization initiatives
Competencies
- Computer Skills & Creativity/Innovation
- Problem Solving/Analysis
- Quality
- Dependability
- Self-Development
- Communication/presentation skills
- Initiative
- Job Knowledge
- Personal Organization
Required Education and Experience
- Bachelor’s degree with focus on quantitative analysis (e.g. Mathematics/Statistics, Economics, Computer Science, Engineering)
- 1-3 years of experience in SQL
- 1-3 years of experience in Tableau
- Familiar with MS Office: Word, Excel and PowerPoint
- Ability to work in fast paced environment
Preferred Education and Experience
- Experienced in video streaming data analytics is a plus
- Experienced in marketing analytics
- 3-5 years of experience in SQL
- 3-5 years of experience in Tableau
- 1-3 years of experience in R/Python
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Affirmative Action/EEO statement
Wondrium provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
To apply for this job please visit recruiting.ultipro.com.