MANAGER, SOCIAL MEDIA AND ANALYTICS

The Social Media & Analytics Manager will be CARE’s in-house social media expert, working to create a positive and engaging experience for CARE’s supporters and followers on all social channels (FG/IG/Twitter/TikTok/LinkedIn/YouTube, etc.). The position is responsible for driving thoughtful conversation among CARE social audiences, managing the day-to-day posting of all content, responding to and/or escalating complaints. Through clear and timely communication, this position will grow and engage CARE’s social media fans and followers to build loyalty and ensure a quality supporter experience.

This position also directs CARE’s social media analytics function, providing ongoing reporting on social marketing metrics and related deliverables to inform a responsive strategic approach for all of CARE and Office of the President social media channels. This position leads CARE’s publishing, testing and optimization delivering a best-in-class content experience for CARE’s target audiences.

This Atlanta-based position collaborates with CARE marketing, fundraising and advocacy teams to ensure CARE is meeting its audience engagement and growth goals and is responsible for presenting the needs of CARE’s digital audience and digital supporters to the rest of the organization.

CARE’s Social Media & Analytics Manager should be a strong communicator, an engaged listener and a creative problem-solver. This position monitors social trends, builds online connections for CARE, and is passionate about CARE’s mission of saving lives, defeating poverty, and achieving social justice.

Responsibilities:

• Lead Online Community Engagement
  • Direct CARE’s social media engagement and audience management strategy. working closely with CARE marketing, fundraising and advocacy teams to ensure CARE is meeting its audience engagement and growth goals.
  • Establish social media management best practices for CARE.
  • Create brand relevance and foster audience engagement by initiating conversation around planned content, trending topics, and events, and driving relevant marketing, advocacy and fundraising actions and/or programmatic impact.
  • Maximize engagement on social platforms through DM, comments, chatbots and/or other strategies.
  • Maintain and enforce rules and policies for engaging with online communities.
  • Manage a clear feedback loop with members of the marketing, advocacy, fundraising, OOP, programs and country office teams as needed to ensure community sentiment is known to relevant CARE teams and to inform engagement.
• Direct CARE’s social media analytics function
  • Lead social media reporting processes and related deliverables.
  • Assess CARE’s online content using CARE’s reporting dashboard, third-party analytics tools and platform-native analytics.
  • Inform CARE’s data-driven editorial calendar and rapid-response strategy by providing insight from social listening and other content performance analytics.
  • Routinely analyze influencer engagement for optimization by the content team.
  • Ensure continuous performance improvement across CARE’s social channels by leading regular team and cross functional performance analysis meetings where strategic pivots and next steps are defined.
• Demonstrate continuous improvement and support capacity building in this area of practice:
  • Work in close collaboration with CARE’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reaction
  • Achieve organizational goals and KPIs related to online content with an emphasis on increasing CARE’s audience size and engagement rate.
  • Participate in sharing best practices and assets with regional and local colleagues across CARE USA’s operational footprint to build capacity, efficiency, and a stronger global brand.
  • Honor and incorporate CARE’s standards for ethical storytelling.
• Manage CARE’s Social Media & Analytics Coordinator
  • This position will be responsible for: hiring; performance management; and professional development

Qualifications:

• Candidates must be based in Georgia, or willing to relocate.
• BA Communications and/or equivalent of education and relevant work experience.
• 3-5 years in a similar position
• Experience leading social media engagement.
• Experience with social media analytics and reporting.
• Experience driving continuous improvement and performance results in digital / social marketing.
• Experience working with diverse populations and/or in a global context.
• Advocacy Experience