400px Eli Lilly and Company.svg Manager - Patient Disease State Education (DSE)

Manager – Patient Disease State Education (DSE)

  • Full Time
  • Bad Homburg, Hesse, Germany
  • TBD USD / Year
  • Eli Lilly and Company profile

  • Job applications may no longer being accepted for this opportunity.

Eli Lilly and Company

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Be part of our team in Bad Homburg near Frankfurt am Main and start as soon as possible as:

Manager – Patient Disease State Education (DSE)

The Manager – Patient Disease Stade Education (DSE) will be responsible for Marketing-led Patient Engagement for Obesity, and supporting the development and execution of customer-focused implementation of Marketing processes from the International Business Unit (IBU). This role will drive the success of motivating patients with obesity to seek more information about their disease and talk to their healthcare professional about therapeutic options.

What challenges await you?

  • Leading the development and evolution of patient disease state education (DSE) campaigns for obesity across a variety of channels (e.g., Print, Digital, Social, TV, Point of Care, live activation events).
  • Partnering with the IBU Central Marketing and local x-fct team to determine and execute the most effective and efficient DSE media plan and to create and implement a robust DSE measurement plan that includes marketing model analytics and key consumer brand tracking. This role will require close collaboration with Consumer Analytics.
  • Providing a patient-DSE voice on the brand team in the pursuit of integrated and innovative marketing to improve patient experience and outcomes.
  • Consulting and influencing the creation of outstanding digital and end-user customer experiences, in partnership with the other Patient Engagement Marketers across IBU.
  • Execution and implementation responsibilities include display advertising, paid search, key digital content creation and partnerships, social media and Next Generation Customer Engagement digital innovation pilots.


Strategy Development (60%)


  • Provide input and help to drive and advocate for patient experience.
  • Recommend and monitor key insight(s) for brand in partnership with Market Research and agencies.
  • Understand all customer insights and identify integration opportunities across the prioritized Moments of Truth (MOTs) that met the unmet needs of the target patient.
  • Lead and/or participate in development of brand planning required elements and materials.

Message / Creative Development

  • Partner with global marketing and IBU central team on the creation and evolution of patient messaging in partnership with agency of record and market research
  • Provide input and review the creative brief and the creative expression of creative platform
  • Actively participate in agency-led co-creation of creative platform

Tactic Assessment / Message Management

  • Monitor performance of customer tactics across different channels via performance metrics determined by brand and agency.
  • Monitor messages, adjusting message / tactics, as needed.
  • Develop measurement plan for tactics in area of responsibility.
  • Assess major tactics and devise acceleration or course corrections as needed, to achieve / exceed planned results.

Tactic Implementation / Media Planning

  • Oversee and approve partner agencies’ tactics.
  • Approve all tactic briefs, estimates, and timelines and work to solve issues / roadblocks.
  • Monitor competitive activity and influence response
  • Localization and co-creation to ensure cultural relevance of campaign materials and tactics

Operations Support (40%)

Project Implementation

  • Manage partnerships with local creative agencies, other partners, and vendors. Operate to localize compelling, right-sized campaigns to meet objectives
  • Manage tactical communication vehicles, track schedule and coordinate with other team associates.
  • Track and manage detailed budget for responsible tactics
  • Manage budget roll-up to brand budget owner.

Risk Management

  • Responsible for understanding, implementing, and adhering to legal requirements, company policies, processes and external obligations, as applicable.

Marketing and MLR

  • Ensure medical, legal and regulatory input/collaboration on patient-related tactics.

Tactic Development

  • In collaboration with agency and IBU central marketing, develop, collaboratively manage and evaluate success of focused channel and tactical plan to achieve consumer strategy.
  • Ensure consistent application of brand strategy and patient insights across touch points and channels.
  • Integrate with brand marketing and Comms Team to implement plans for patient-related tactics through other channels, as needed.
  • Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.

How do you convince us?

If You Can Look Back On The Following Successes In Your Career To Date, You Bring The Best Prerequisites With You

  • Bachelor’s Degree
  • Five years of experience with Patient DSE,consumer/packaged goods marketing (direct-to-consumer)) or equivalent marketing/industry experience which may include: Digital marketing experience leveraging analytics
  • Strong understanding and practical experience with Omnichannel Engagement and Social Media Management
  • Languages: German native speaker and working proficiency in English
  • Demonstrated agency, peer and cross-functional leadership, influence and collaboration
  • Previous experience leading or significantly participating in digital campaign development and media plan strategy and execution
  • Experience leading agencies/external partner vendors
  • Ability to be data-driven and think strategically and creatively
  • Strong communication skills and listening skills
  • Market research experience
  • Experience with asset management and approval platform
  • Generate consumer insights from data analytics and market research
  • Ability to use internal and external analysis to identify key areas of near and long-term opportunity for the brand
  • Strong project management skills
  • Good knowledge of and experience with operating within the boundaries of German HWG (Heilmittelwerbegesetz) and FSA Guidelines
  • MBA or relevant Master’s Degree with focus on Marketing, Media or related areas.

What can you look forward with us?

  • Great working atmosphere: We treat each other as equals at all levels and value our team spirit – “Eye-To-Eye” Working culture
  • Creative flexibility: From the very beginning, you will have the freedom to contribute and implement your ideas. You can shape your area of responsibility independently or as a member of cross-functional or self-organized teams
  • Work-Life-Balance: You can flexibly arrange your working hours on a basis of trust. We also offer you a wide range of activities, such as regular running groups, table tennis, gymnastics, mindfulness, and yoga groups
  • Food and drinks: During your lunch break, you have the opportunity to visit our company restaurant. In addition, free drinks are available throughout the building, as well as a “To-Go” shop for a snack in between.
  • Further Development: We value to supporting our employees individually in their career development and at the same time guarantee fair access to professional development worldwide via our “Corporate Lilly University”.
  • Financial benefits: In addition to your attractive salary, we offer you the option of an excellent company pension plan and other individual benefits.
  • Mobility: If you come to work by car, free parking is available. Travelling by public transport is supported with a job ticket. You also have the option of purchasing a company bicycle or borrowing one on an ad-hoc basis at the location.

Are you interested? Then please do not hesitate to apply online via our applicant portal.

We are looking forward to you application!

For any further questions please contact the Lilly Recruiting Team:

Phone: +49 (221) 6508-3636

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.


To apply for this job please visit careers.lilly.com.

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