Manager, Donor Retention Marketing — U.S.-Based Programs

Background:

The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people survive, recover, and rebuild their lives. At work today in over 40 countries and 28 U.S. cities, we restore safety, dignity and hope to millions who are uprooted and struggling to endure.

The IRC’s External Relations team comprises colleagues and teams delivering marketing, fundraising, brand stewardship and communications to support this work. As part of External Relations, the Mass Markets USA (MMUSA) program is responsible for raising $70+ million in unrestricted revenue annually in the U.S. market and plays a meaningful strategic role in the creation of IRC’s brand, awareness, and support for its advocacy goals.

MMUSA is seeking a Manager, Donor Retention Marketing – US-Based Programs, to retain donors who support the IRC’s work to resettle refugees in the United States. Working with our network of local and regional offices, this position will thoughtfully integrate our domestic and international work to inspire meaningful giving in support of IRC’s global mission.

Job Overview:

We seek an experienced, highly collaborative marketer who cares deeply about humanitarian causes. As a key member of the Mass Markets USA team, you will coordinate, conceptualize, and produce communications designed to raise revenue to support the organization’s domestic and international programs. The focus of this position will be on partnering with IRC’s 28 domestic (U.S.-based) resettlement offices to produce and deliver integrated email, direct mail, and other communications that inspire donors and encourage giving. This position will be responsible for developing coherent donor journeys for supporters located near a resettlement office, including uplifting local engagement opportunities and championing IRC’s on-the-ground domestic work with IRC supporters.

Major Responsibilities:

Collaboration/Project Management:

• Partner with a network of 28 offices to bolster financial and other support for IRC refugee resettlement work in the United States, including promotion of programs and events via fundraising channels. This will include coordinating both national communications and locally produced communications in ways that are intentional and effective.
• Work closely with the retention team to help run overall fundraising strategy for Mass Markets USA, including calendaring, audience segmentation, and donation pages.
• Partner with the analytics team and resettlement offices to develop and share reports on how target donor segments are performing across both local and national campaigns.
• Support resettlement office donor- and volunteer-engagement efforts by maintaining a calendar of activities and meaningfully integrating local initiatives into Mass Market USA donor journeys.
• Support emerging domestic programming objectives such as community sponsorship opportunities.

Fundraising, Storytelling, and Supporter Journeys:

• Write communications that spotlight the fearless people we serve and how donors are empowering them to survive, recover, and rebuild their lives.
• Develop and write emails, SMS texts, and other donor-centric communications, including emails to welcome new donors, renew active donors, and reactivate lapsed donors.
• Develop engaging copy that inspires people to become donors, sustainers, and mid-level supporters and encourages them to stay with the IRC.
• Be an IRC brand ambassador, ensuring copy is on-brand, effective, and highlights the dignity and resilience of the people we serve.

Technical:

• Implement email production, using HTML/CSS or a basic text reader, and maintain sophisticated donor journeys based on supporter data, to deliver the right message at the right time to the right audience
• Build and send emails and SMS texts in Pardot, as well as build donation forms in Springboard
• Build automated email series, including setting up triggers, logic, and email journeys
• Build audiences, queries, and segmentation to optimize email marketing program
• Troubleshoot and fix errors in emails and cross-platform test emails
• Set up and coordinate tracking in URLs to optimize analytics, and therefore results
• Support and streamline quality assurance testing to ensure all email program materials are perfect, including email copy, tracking, landing pages, and metadata
• Implement email marketing standard methodologies, including email deliverability and list hygiene

Job Requirements:

Education:

• Education: Bachelor’s Degree required

Work Experience:

• At least 5 years of professional experience in email marketing and/or digital fundraising, including production and execution of email campaigns (nonprofit or digital agency experience a plus)
• Exceptional organizational skills and project management skills
• Excellent communication and interpersonal skills; ability to work effectively and adaptively in a highly collaborative, interdependent team environment
• Has a consistent track record developing and writing copy that inspires a strong and engaged supporter journeys

Demonstrated Skills and Competencies:

• Loves collaboration and brainstorming and can work well with colleagues across the organization
• Is passionate about digital marketing, as well as our cause, and seeks to help transform the lives of people affected by humanitarian crises
• Is an outstanding writer with a proven ability to produce content that sways hearts and minds and encourages people to support our work
• Crafts materials that are focused on cultivation and retention, demonstrating the impact of a donor’s generosity
• Email marketing platform experience is required, Pardot experience preferred
• Shown CRM experience, Salesforce experience preferred
• Strong practical understanding of and experience with using HTML and CSS for email coding
• Strong written and verbal communication skills, with an emphasis on attention to detail and the ability to catch even the most minor of errors
• Ability to track, analyze and summarize performance results
• Proficiency in Google Docs, Sheets, and Excel, as well as experience using project management platforms. experience with Box preferred.
• Experience with SMS program execution and production is a plus
• Is a creative problem solver who’s able to navigate complexity and ambiguity to get to the heart of and cultivate a phenomenal story

Working Environment:**

This role is remote full-time with East Coast hours and eligible for U.S. residents only. Applicants must have a home or alternate workspace from which they can effectively complete their work from during regularly scheduled hours. Some travel (e.g., once every 2-3 months) is required to meet with resettlement offices periodically, and to meet at off-site retreats and other meetings.

At the IRC, we seek to build a welcoming, inclusive environment not only for our refugee clients, but for all of our employees. As an equal opportunity employer, we value the strength found in the diversity of voices, experiences, and backgrounds who join us in our work. Fostering an inclusive culture with equitable practices is everyone’s responsibility, and we regularly offer trainings and opportunities to learn more and find ways to do better. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, socioeconomic status, or disability status. We are dedicated to ensuring that disabled individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In your application, please feel free to indicate your preferred pronouns .

We recognize that few applicants may “check all the boxes,” but that each person has their own unique strengths that they would bring to the table. In our commitment to building a diverse and authentic work culture, we invite you to apply anyway. You belong here.

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way – Standards for Professional Conduct. These are Integrity, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.