MANAGER, BRAND STRATEGY

CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE.

In Marketing, we work across the organization to bring the CARE brand to life, both inside and outside our organization. Through the lens of our brand, mission and values our global marketing team helps define key messages and create integrated marketing campaigns that position CARE as one of the leading global NGOs, and to attract and retain supporters.

As Manager of Brand Strategy you will work closely with the VP of Brand Strategy to develop multiple marketing strategies across CARE USA with a goal of strengthening our brand position. You will be responsible for improving full-funnel marketing through collaborative partnership, leveraging assets across fundraising, advocacy, programs and innovation. The Manager of Brand Strategy will play a critical role as a connector of our enterprise marketing efforts in the US while simultaneously creating global strategic briefs. This candidate will need to have excellent relationship-building skills and proven results leveraging their relationships to execute complex projects in a matrixed organization.

Responsibilities:

• Brand Management
  • Manage the overall brand strategic approach to ensure that our value proposition is effectively communicated to resonate with the right target audience(s) and drive awareness and desired response/conversion. Develop consistency across key areas of marketing, advocacy, fundraising and innovation to support CARE’s programmatic work through toolkits for key calendar moments, master content calendar management, develop our internal brand approach to ensure inclusive marketing, and work with cross-functional partners to ensure our key messages speaks to various audiences.
  • Brand Management:
  • Drive global brand campaign development and innvoation- Oversee the creation of global marketing campaign platforms that span the world, guiding the development of creative toolkits
  • Evangelize new ideas – Work across teams to champion ideas that lead to building and executing campaigns that help transform the CARE
  • Campaign Oversight – Oversee the development and execution of integrated brand marketing campaigns (i.e., International Women’s Day, CARE Package)
  • Master Calendar: Help define and align organization on key messaging. Tun themes into integrated campaign drivers both internally and externally Collaboration:
  • Partner closely with marketing and other key leaders, as well as with regional communications teams, to drive locally relevant global initiatives
  • Partner closely with content, celebrity, social and media teams to deliver best-in-class, customer needs-driven work
  • Work closely with corporate partnership team to develop integrated cause marketing plans to life
• Cross Functional Collaboration
  • Collaboration:
  • Partner closely with marketing and other key leaders, as well as with regional communications teams, to drive locally relevant global initiatives
  • Partner closely with content, celebrity, social and media teams to deliver best-in-class, customer needs-driven work
  • Work closely with corporate partnership team to develop integrated cause marketing plans to life
• Data & Results
  • Results Driven:
  • Market Intelligence: Synthesize data insights and industry perspectives to help inform strategic plans and outcomes.
  • Measure for impact – Test, iterate and measure the impact CARE campaigns have on awareness and adjust accordingly to optimize for results and KPIs.

Qualifications:

• 7-10 years’ experience
• At least 5 years of relevant brand management experience and multicultural campaign development
• Deep experience targeting different audience segments with impactful campaigns
• Confident leader comfortable working in a highly collaborative cross-functional environment
• Proven ability to problem-solve with positive track record in driving results
• Experience operating with large cross-functional teams, internal and external partners
• Excellent written and oral communication skills with exceptional ability to translate complex ideas into written presentations
• A belief in relationships as a way of doing business
• Manage marketing campaign budgets
• Strategic mindset to translate insights into global Marketing priorities
• Bring a “get the job done” attitude, be comfortable with being in the weeds while focusing on bringing new ideas to the table
• Highly collaborative in how you tackle challenges and implement solutions
• Be able to multitask multiple priorities and take end-to-end ownership of programs
• Excellent project management skills with a keen attention to detail.
• Be able to navigate and influence stakeholders in a fast-paced environment against fast-breaking developments and timelines
• Ability to work in ambiguity and make connections of key strategic priorities
• Experience writing marketing briefs and delivering consumer-facing plans