[IWC] Marketing Communication Manager – 3881

ENTITY: RICHEMONT KOREA LTD

BRAND: IWC SCHAFFHAUSEN

DEPARTMENT: MARKETING AND COMMUNICATIONS

POSITION TITLE: MARKETING & COMMUNICATION MANAGER

LOCATION: KOREA

• Summary of Position

In charge of all marketing and communication activities for IWC in Korea with aim to maximize brand exposure/visibility, and establish brand ’s leadership with appreciation and desirability.

• Activities:

Marketing:

• Develop strategies to leverage the quality and to increase the opportunities of brand experience to drive sales
• Plan and execute various brand events and projects to improve brand appreciation
• Cooperate with CRM to target the appropriate target segment and customize methodology
• Contract partnership with external stakeholders or third parties to prepare creative approaches
• Build a strong relationship with VIP prospects and contribute to the creation of a VIP database with direct contacts and in collaboration with all departments
• Utilize Big Pilot Bar as a start point of brand experience and devise strategies
• Optimize budget allocation to maximize the efficiency
• Analyze the impact and result of every brand occasions and monitor competitors’ best practices

Communication:

• Establish Integrated communication strategy to reinforce brand awareness and desirability
• Maximize the reach with integrated all communication and media tools considering the media journey or consumer brand journey of our target audiences.
• Plan and orchestrate PR activities including PPL, Celeb, and key editors in order to influence potential clients’ decision making
• Maintain permanent and close contact with all relevant press (lifestyle, business, trade) to maximize exposure and opportunities
• Manage the pool of partnered influencers “IWC FRIENDS”
• Analyze and report monthly PR results and set action plan

Team Management:

• Support Director to manage marketing & communication budget and optimize allocation to maximize brand exposure to the core target
• Supervise PR Executive on editorial guidance and relationship building with press
• Actively share internal/external communication issues and suggest solutions
• Analyze and report PR/event trends and competitors’ activities in order to benchmark best practices
• Oversee dedicated agencies for special activities & projects in relation with brand’s interest & activities

Internal communication:

• Keep close contact with relevant departments at Headquarters
• Work together with Wholesale and Retail department
• Ensure proper support and participation in Monthly Management Meetings
• Keep contact with regional and international subsidiaries
• Exchange best practices, information on product launch & performance
• Key objectives:
• Develop PR/communication strategy with overall brand’s strategy.
• Maximize brand awareness and uplift brand image.
• Efficiently manage PR/communication budget.
• Optimize communication flow between other departments.
• Dimension:

Geographical responsibility:

• South Korea.
• Key relationship with:

Internal contacts:

• Reports to IWC Korea Marketing Director
• Work closely with: Commercial team, Retail team, IWC HQ, and local SWM.