cropped cropped White with Bold Red Political Logo 1 136 Inbound Marketing Specialist

Inbound Marketing Specialist

Nomo Fintech

Who We Are

Nomo Fintech is the technology start-up behind Nomo, the world’s first fully digital international Islamic bank.

If someone told you that it’s possible to remotely build and launch a brand-new digital bank in less than a year, you probably wouldn’t believe them. However, this is exactly what we did here at Nomo Fintech in 2021.

2023 will see us continue to develop ethical, solution-driven products that elevate Sharia-compliant digital banking to the level of the world’s best neobanks.

Building on our success with Nomo, we’re now working with global banking and fintech organisations to bring their products to life with our world-class technology.

Role Description

The successful candidate will be responsible to ensure that maximum return on the Sales Force Marketing Cloud Platform from scoping to delivering and reporting.

Responsibilities

  • Be able to implement an expert level of technical understanding of the Salesforce Marketing Cloud platform including email, email templates, SMS, automations, journeys, data extensions, preference center, business units, forms, field level encryption, push notifications and integrations within the organization
  • Work with collaborative teams or squads to bring the CRM tool into reality
  • Implement the said marketing solution across a large enterprise with many business units
  • Support the development of marketing and/or fundraising campaigns and leveraging the CRM system for these activities
  • Ensure that a best in class approach to approach to email marketing best practices and CAN-SPAM within the organization.

Skills and Experience

  • Agile product development setting
  • Creative problem solving and analytical thinking
  • Experience with SQL
  • Experience with AMP Script
  • Solid Experience with HTML/CSS
  • Knowledge of email marketing and text messaging best practices
  • Experience with reporting tools (such as Datorama) and analytics
  • Experience as a business analyst and project coordination
  • Detail-orientation with strong organizational, problem-solving, and logical thinking skills
  • Demonstrated aptitude for learning new technologies
  • Solid understanding and MUST hands-on experience of digital advertising products such as Google, Facebook and Snapchat, Tiktok, and Mobile attribution tools such as Adjust, App Annie and Google Analytics
  • Experience implementing a marketing solution across a large enterprise with many business units
  • Experience supporting the development of marketing and/or fundraising campaigns and leveraging the CRM system for these activities
  • A firm understanding of email marketing best practices and CAN-SPAM
  • Hand-on experience in on-page, off-page and technical SEO
  • Experience working on a multi-region website
  • Experience working on Content management systems (Contentful, WordPress or Jooma)
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics;
  • Strong analytical and reporting skill set, capable of analyzing and reacting to digital performance data.
  • Experience working on Google tag manager or similar
  • Excellent communication and interpersonal skills, combined with the ability to collaborate across functions;
  • Up-to-date on the latest trends and technologies in digital marketing
  • Arabic native speaker and fluent in English
  • Deep understanding of digital landscape of Saudi Arabia, Kuwait and UAE
  • Banking, fintech or financial background preferred
  • technical/development background preferred

Mindset & Behaviours

  • Agile Mindset
  • Sees value in consultation and stakeholder involvement
  • Has a strong sense of ownership and proactively advocates for the maximization of the system utilization and benefits it adds to business and customers
  • Open to taking on new challenges and learning new skills
  • Collaborative, curious, empathetic, open-minded, innovative

Required qualifications

  • Relevant degree that is aligned to technology or engineering
  • Project Management Experience
  • Technical packages as spoken to in experience above

Benefits

  • Annual Discretionary Individual Performance Bonus up to 30%.
  • 30 days Annual Leave plus Bank Holidays
  • Private Medical, Dental and Mental Health Allowances
  • A hybrid working environment & work from home allowance
  • Group Income Protection
  • Personal Development and progression plans including £1,000 per employee per annum
  • Personal Gym Membership Budget
  • Employee Assistance Programme – includes mortgage and pension advice

To apply for this job please visit jobs.lever.co.


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