Digital Marketing Director

Direct message the job poster from Illumination

Dawn Yamazi
SVP, Worldwide Talent @Illumination
 
Illumination is looking for a Director, Digital Marketing responsible for creating impact and discovery through multidisciplined innovative efforts on a variety of platforms starting with digital but reaching into traditional. Partnering with the Director of Social, the Director, Digital Marketing will work closely with our Universal Studios partners, agencies and vendors as the glue for cross departmental efforts across all of marketing. Through thoughtful strategies, the Director will create and lead innovative campaigns across web, social, mobile and emerging platforms to increase brand awareness, movie conversion and create loyalty. The Director thrives on data driven solutions and insights, fresh ideas, and impeccable execution while having fun with new projects and campaigns for a diverse slate of new and existing franchises.

Responsibilities include:

Align with the Head of Digital on vision and strategy for Illumination’s digital marketing web, social, mobile and emerging portals and technologies plans and objectives
Help manage all digital marketing channels to ensure brand consistency
Drive and execute the digital marketing strategy and integrated campaigns through collaborative partnerships with marketing teams internally, across Universal Studios, and with film voice talent
Lead internal and external resources via influence, indirect leadership, guidance and support
Partner closely with our internal departments including creative, promotions, business affairs, production and publicity on efforts that have digital components
Oversee the operations workflow including the potential development/acquisition of tools, standards and processes to support effective execution and communication.
Source, identify, manage and oversee relationships with vendors and external agencies
Maintain and nurture relationship with all social, gaming, Web3 platforms
Serve as the subject matter expert for paid and earned opportunities across Instagram, Facebook, Twitter, Snap, TikTok, YouTube and overall digital marketing trends
Compiles data and analytics for evaluation on social ROI
Inspire, collaborate, and propel external partners
Other responsibilities as needed

Qualifications:

Proactive leader with a proven portfolio of digital campaigns with strong results
Thrives on getting things done in a collaborative environment
Leads through an organized and systematic attention to details and follow-through
5 to 10 years progressive experience in entertainment or brand marketing, digital and other
Experience managing vendors, 3rd party services, and A list talent
Ability to communicate effectively with media, marketing, creative and executive teams
Proven experience overseeing multiple projects, managing teams and prioritizing workload in a fast-paced environment
Excellent attention to detail and quality
Must have a BS/BA in Marketing or equivalent work experience
Proven executive management abilities
Passionate about digital, emerging platforms and animation

Employees whose positions will require them to perform any work on-site must be fully vaccinated against COVID-19 prior to start of employment. Requested accommodations will be evaluated on a case-by-case basis in accordance by law.

About Illumination

Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films. The company’s releases include two of the top-ten animated films of all time, and its iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6.25 billion worldwide.

Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the hugely successful world ofDespicable Me, which includes Minions, the third-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2and Despicable Me 3, which made more than $1 billion at the global box office.

Illumination launched two original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. And in 2018, Illumination’s Dr. Seuss’s The Grinch had the biggest opening weekend of any Christmas-themed movie in history. The studio released The Secret Life of Pets 2 in June 2019, Sing 2 in December 2021 and Minions: The Rise of Gru in July 2022. Illumination’s upcoming films include the new Super Mario Bros. animated film and Migration in 2023 and Despicable Me 4 in 2024.