Head, Strategy & Growth Ops

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.

About The Team

We are looking for a Growth leader to own and accelerate our efforts around building the best in class Growth engine to acquire, engage and retain users on the Disney+ Hotstar platform. The objective is to build the overall strategy, set up processes to manage the lifecycle of the customer and help unlock the multiple growth teams across Acquisition, Activation, Engagement, Data & Analytics, and Growth R&D.

The role involves working closely with cross-functional teams and driving overall performance of the teams by applying growth principles – including experimentation, data-driven optimization, and customer-centric product experiences. The role will also involve coaching and leading a team of growth marketers, analysts and data scientists to focus on areas like Visual merchandising & User comms, Content programming, Planning, New Innovations and Growth Intelligence.

Your Key Responsibilities

• Build Growth frameworks that help in long term planning and scalable solutions, while also enabling the teams to do rapid experimentation and micro optimisations on a daily basis
• Develop a deep understanding of User behaviour and preferences at a micro cohort level and build intelligence that will help unlock future growth opportunities
• Build user insights that are actionable across all the life stages of the consumers and unlock growth teams
• Build team capabilities around Marketing tech stack including Experimentation platform, Data platform and CRM platforms
• Build capability for growth teams to design and execute experiments and also to drive comprehensive test and measurement plans that can drive overall effectiveness of growth initiatives
• Own and optimize all Growth Operations that are critical for delivering a targeted and personalizedexperience for the users on the platform. This includes on-platform assets and user communication channels including Notifications, Emails, Whatsapp etc
• Drive launch planning, scale up and discovery for different types of entertainment content and live sports depending on the user preferences
• Build a Planning function for the growth org that can drive overall business goals and help define success metrics and monitoring of goals at a granular level

What To Bring

• Proficiency with data and attribution tools, deep analytics, performance monitoring and product research methodologies
• 12+ years of experience in managing complex projects with multiple stakeholders with high attention to detail
• Ability to turn complex data and insights into easily understood data stories
• Having a growth mindset and someone who is comfortable in a cross functional environment and has to work on challenging problems and deal with ambiguity
• Ability to lead with influence and work collaboratively with multiple cross functional teams
• A willingness to work outside of the scope in order to bring alignment and better overall outcomes to the business at large
• Experienced in driving growth through experimentation and analysis
• Self-driven with a high degree of ownership and have strong business acumen, excellent communication skills, and planning/project management skills

OUR VALUES

• We are customer obsessed
• We are audacious in vision and action
• We encourage honesty and open dialogue
• We respect everyone and every point of view
• We make objective and data-driven decisions
• We believe trust and accountability go hand-in-hand
• We invest in each other’s growth
• We bring our A-game and nothing else
• We take charge and get it done

THE PERKS

• The glory. Almost too much responsibility
• No dress code. Unlimited leave. A fun-life balance
• A ticket on our rocket ship to the moon 🚀

Who We Are As An Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Who We Are As a Company

We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.

#Non-tech