Growth Marketing Analyst, Paid Social

Jobcase is a social media platform dedicated to empowering and advocating for the world’s workers. We develop technology to help people lead better, more meaningful work-lives ‘ providing access to jobs, tools to take action, and a community for support. Jobcase is an affiliate of MIT’s Computer Science and Artificial Intelligence Lab, and collaborates with employers, nonprofits and government agencies to both improve, and diversify access to opportunity and participation in the workforce.

The Member Acquisition team is looking for a Growth Marketing Analyst to be responsible for driving the strategic vision and tactical execution of paid social marketing campaigns (including but not limited to Facebook, Instagram, Pinterest, etc.), with the goal of expanding our brand reach and increasing the size of our member base.

What you’ll be doing here:

• Drive the execution of paid social marketing channels for member acqu>
• Applying the scientific method to the development of AB tests and MVA experiments, including ad creatives, targeting strategies, onsite experiences, etc.
• Monitoring key performance indicators, making data-driven recommendations, and advocating for internal resources required to drive the continued member growth
• Delivering insights and hypotheses that are informed by both competitive and web analytics
• Breaking down ambiguous problems by defining key success criteria, and developing data-driven and prioritized roadmaps to deliver results
• Partnering with internal stakeholders in business development, product, design, and engineering to ideate and drive forward the biggest growth ideas

About you and your skills:

• Results-oriented, seasoned data expert who thrives on identifying and executing growth opportunities
• An advocate of using data to make business decisions, build business cases and support campaign optimizations
• 1+ year of experience in Facebook/Instagram advertising (in house or agency)
• 3+ years of work experience in online marketing, online advertising, member acquisition, web and/or database marketing analytics
• Expert proficiency in SQL and the ability to work with large datasets
• Working knowledge of Tableau
• Solid experience in online marketing disciplines with a strong emphasis on growth-hacking and generating high ROI
• Knowledge of paid social media landscape and creative best practices a plus

If you are looking to join a company where you can proudly bring your whole self to work, we invite you to apply today. Our commitment to diversity, equity and inclusion means that whoever you are, and whatever path you’ve taken to get here, we value you at Jobcase. We know that diversity of perspectives, backgrounds, interests, and skills are essential to build a great product that serves ALL people. If you can help drive success and have fun while do, we can’t wait to meet you! Apply to any and every role that feels like the right next step on your journey, regardless of the criteria we’ve listed.

Jobcase does not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.