Graduate – Assistant Brand Manager

About the role

pladis is in a fortunate position to have some of the UK & Ireland’s most loved and consumed food brands in McVitie’s ™, Jaffa, Penguin, Mini Cheddars, Jacob’s, Carr’s etc. At pladis we believe in growing and stretching our teams. One of the advantages of working with us is exposure to working on exciting marketing plans for the UK&I market and seeing them through from start to finish.

Marketing is the lifeblood of pladis and the importance of investing & building world class brands is key to delivering winning strategies. We build brands that consumers love and that are highly relevant to them in their everyday lives, and we work collaboratively with our internal and external partners to drive sustained growth.

As part of our ‘Future Leaders’ Graduate Programme this Assistant Brand Manager role will contribute fully to the delivery of one of our brand teams, with a high degree of influence and responsibility.

As an Assistant Brand Manager you will support the Senior Brand Manager to build marketing leading brands that people talk about. You will support the development and the implementation of the brand strategy and work with our commercial teams to develop growth plans.

You will also take full responsibility for developing and implementing key brand initiatives such as product renovation development projects, product launches and social media campaigns, to deliver the overall revenue and profit delivery of a brand portfolio. You will develop, drive and execute the strategic marketing plan for the brand portfolio, ensuring short, and long-term financial targets are achieved.

Key accountabilities

• You will support the Senior Brand Manager in the development and implementation of the annual brand plan as well as other consumer and commercial plans for growth.
• You will assist on key communication and activation projects, with the potential to work with external agencies on projects that may include social, advertising, media, PR, and in-store activations.
• You will lead part of the brand portfolio which may include recommending actions to drive brand performance. You will act as the brand and consumer champion both internally within pladis UK and externally with the field sales team.
• You will be responsible for analysing brand and market information in order to produce and present standard financial & performance reporting decks (as well as ad-hoc analysis).
• You will help identify consumer insight and competitor analysis to unlock growth opportunities for pladis.
• You will help develop and manage innovation and renovation projects for pladis which will include project management tasks.
• You will liaise with external agencies to make changes to pack designs and deliver projects.
• You will update product packaging in accordance with ingredient, regulatory design amendments and promotional requirements. You will support the brand manager to ensure timely and effective execution.
• You will assist with internal PR activity to raise the profile of various marketing events within pladis (e.g. Launch of new advertising, brand launches etc).
• You will assist in the development and implementation of marketing initiatives, including out-of-home advertising, digital, social media, or in-store. You will develop your knowledge of best practices and recent trends.
• You will support other teams in the business to deliver brand building and sales driving programmes, including new product launches.

Person Specification

• Achieved or working towards a 2:2 or above in any degree discipline
• Proactive approach to getting things done
• Continuously looking to improve with growth mindset
• Ability to analyse problems, create insight and propose innovative solutions
• Passion to work in partnership to achieve common goals
• Resilience when faced with setbacks and enthusiasm to achieve
• Ability to flex approach to ensure effective communication
• Motivation to drive career and seek experiences to support ambitions
• Passion and excitement for a career in the food industry
• Right to work in the UK

Location and Salary

This role will be based at pladis’ brand new global head office at the beautiful Chiswick Park, which comprises of 1.8 million sq ft of award-winning accommodation and over 45,000 sq ft of retail including the on-site Virgin Active gym, restaurants, convenience stores and an ever-changing array of pop-up traders and street-food vendors.

Take a look around our amazing new office!

The starting salary is £30,000 with a joining bonus of £1,000 to help you prepare for the scheme, which includes moving and other expenses. This would need to be repaid should you decide to leave within 12 months of the programme.

Diversity and Inclusion

Diversity and inclusion is central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our great strength.

We’re an equal opportunities employer and believe in fostering an inclusive environment where we celebrate diversity of thinking and respect everyone’s distinctive qualities and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Closing Deadline

The closing deadline for applications is midnight on Friday 29 April 2022.

Any questions?

If you have any questions or require any support with your application, please contact [email protected].