Global Social Media Manager

Region: Europe (HQ)

Contract type: Open-ended contract

What we do

The International Committee of the Red Cross (ICRC) works worldwide to provide humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and at the same time promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Your purpose

You are accountable for how the ICRC targets, reaches and drives engagement with key audiences and online communities through social media, messaging apps, influencers, and other channels – ultimately converting them to take the desired action in support of our institutional priorities. You will also ensure the ICRC is continuously adapting and innovating in its approach to digital communications and is best-in-class.

Your Accountabilities And Responsibilities

• You’re in charge of setting the strategy, direction and KPIs for how the ICRC uses social media and messaging apps to achieve our institutional communication objectives – and ensuring we reach them.
• You’re accountable for safeguarding the ICRC’s reputation within social media and messaging apps and will provide strategic guidance and practical support to tackle any reputational crisis, including to management.
• You’ll work with Operations, Legal, Policy, HR marketing and Communications counterparts to define key audience groups, understand their behaviours and preferences, and design targeted approaches and content to reach the “think, feel, do” objectives.
• You’re responsible for driving the growth, reach and engagement of our largest and most influential global social media channels – in English, French and German – and setting and sharing best practices for all other channels around the world to follow.
• You’re in charge of putting in place a strategic framework for how the ICRC uses social listening to understand key audience’s communication interests, shape editorial and content decisions, identify potential proactive conversation opportunities, and manage reactive issues.
• You’re accountable for defining the strategy, user journey, development and execution of the ICRC’s global communication and fundraising campaigns through social media and messaging apps (both organic and paid) – and ensuring they’re successful.
• You’ll drive ICRC’s approach to engaging social media influencers, and will ensure influencer communications are integrated into all our activities and campaigns, including building a network of influencers that the ICRC can tap into.
• You’ll ensure the right tools, training and reporting processes are in place to measure the impact of our influencing, engagement and fundraising activities/campaigns on social media and messaging apps, and to implement learnings and adjust best practise.
• You’ll develop and test a customer service approach to how ICRC engages with and responds to the community-driven conversation online, both proactively and reactively.
• You’ll drive our approach to testing, iterating and learning with everything we do in social media and beyond, with an eye to jumping on new trends and cultivating an innovative mindset, including championing discussions on how we define success and how we learn from failures.
• You’ll engage with colleagues across the ICRC and make sure we take a diverse, participatory and inclusive approach to how we talk about and represent people affected by conflict and other situations of violence in our external digital communications.
• You’ll build, equip and lead a team of social media and digital experts in Manila and Headquarters (HQ). You’ll be responsible for defining team goals, individual objectives, and ensuring their success. You’ll also be responsible for building an inclusive, supportive and empowering working environment.
• You’ll oversee the budget for social media engagement, social listening, influencer engagement and other projects.

Your scope & impact

• You’re our lead expert on social media and messaging apps, and your remit is global.
• You’ll manage four roles at HQ and three in Manila, plus provide “blue line” functional support to the Digital Officers in our Regional Communication Centres (RCCs) and guidance to the Digital Officer function globally.
• You’ll help drive and set Communication strategies to digitally position the ICRC, as well as support the prioritisation of people affected by conflict as a key audience for Communications.

Your key relationships

• You’ll be the focal point for social media and messaging apps within Communications and for the wider organisation, and will provide guidance to senior management, as needed.
• You’ll work closely with the heads of units in Communications at HQ, as well as key colleagues in our XMedia, Strategic Communications and Communication Analytics teams to deliver on your above-mentioned responsibilities.
• You’ll provide support for the heads of RCCs, as well as digital colleagues in RCCs, to ensure they’re also driving the organisation to be best-in-class in social media, messaging apps and influencer engagement.
• You’ll build and maintain strong relationships with key counterparts in humanitarian organisations, particularly with the Federation of the Red Cross and Red Crescent, and the broader Red Cross Red Crescent Movement.
• You’ll also build strategic partnerships with social media platforms and nurture mutually beneficial relationships with creative agencies, tech providers and digital experts, keeping up to date on all new product launches, trends and innovations that ICRC could benefit from or take part in.

Your background and experience

• You have at least 10+ years of experience in digital and social media, with a track record of success in setting up and executing social media strategies.
• You have a deep understanding of the digital campaigning space and have led campaigns centred on digital audience engagement.
• You have proven experience setting the framework for measuring success and implementing KPIs for a humanitarian organization or a company.
• You have previous management experience – and even better if it’s leading global teams.
• You have excellent communication (verbal and written) and presentation skills.
• You’re fluent in English. Fluent/C1 in French is a plus.
• You have an analytical mindset and love to take decisions based on data.

Your personal attributes

• You care about humanitarian causes and are dedicated to the mission of the ICRC.
• You’re passionate about the work you do and the impact you make
• You have a growth mindset and value continuously learning.
• You’re dynamic, proactive, and just as comfortable working collaboratively as you are independently.
• You have strong attention to detail.
• You’re results-oriented and solutions-focused.
• You have an analytical mindset and love to make decisions based on data.
• You’re flexible, creative, and able to adapt and thrive in a fast-paced environment.
• You get internet culture. You know why, how and when to jump into the right conversations on social media.
• You’re keen to work and grow in a diverse, international environment with a truly global team.

People management responsibilities

Yes

Reports to (role)

• Head of CIM Unit (HQ)
• Head of RCC (Field)

From the hiring manager

“We welcome talented applicants from every background. We know that a diversity of perspectives from different communities, cultures and lived experiences is critical to evolving the humanitarian sector, and more specifically, the work of our Communications team. Individuals from diverse racial and ethnic backgrounds, as well as those with lived experience of conflict, are especially encouraged to apply”

Siane

Additional information

• Type of contract: Open-ended
• Working rate: 100%
• Starting date: ASAP
• Location: HQ – Geneva
• Job grade: C1
• Application deadline: Sunday, 6 March 2022
• Application process – Please submit your application and as part of it share one piece of content telling us why you are the best person for the job – it might be a tweet, a thread, a TikTok video, an Instagram reel – whatever platform and style best expresses you and your approach to social media.

The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates.