Global Marketing Excellence Lead

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Abbott Established Pharmaceutical Division (EPD) is looking for a

Global Marketing Excellence Lead

for its global Pharma Division Headquarter based in Allschwil- Basel.

Primary Job Function

As Global Marketing Excellence manager in Marketing Excellence team, you will be a critical part of our business transformation journey towards a new commercial model and measure impact of the omnichannel strategy at Abbott. This role is a catalyst to drive efficiencies and enable step-change transformation in customer-centric engagement empowered by digital and data. The primarily responsibilities are to drive, manage, and improve your existing and potential customer relationships by enabling a unified, central platform, integrating strategic direction from across the organization (transitioning from Multichannel to Omnichannel Marketing, etc).

Core Job Responsibilities

• Integrate solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
• Manage automated marketing campaigns within Marketing Cloud enabling customer journey builder and content builder according to customer profiling
• Ensure messages / content is according to segmentation and customer journey.
• Governance and operations of MA and process implementation at global and local level
• Lead the marketing cloud implementation across EPD, aligning with Abbott digital strategy and analytics foundation
• Drive impact measurement on the marketing campaigns effectiveness by introducing MCE automation interconnecting customer touchpoints on channels and sequence
• Timely execution and delivery of the strategic roadmap to support marketing processes & tools and ensure alignment and Integration into over Abbott customer engagement roadmap across Emerging Markets, Latam and India
• Partner with key Internal stakeholders to implement processes and integrated roadmap
• Create/maintain a working environment in which internal stakeholders (global/ regional) share common objectives and are motivated to excel in execution
• Hands on experience in driving successful omnichannel implementation in large organization(s) at the global and local level are required.
• Basic understanding of channel-specific technology platforms
• Basic level experience of functional requirements with Salesforce.com as CRM offering.
• Ability to ensure and govern Unify approach to leverage scale efficiencies and learnings

Minimum Education

• Bachelor’s degree or higher, with experience in life science, marketing, digital marketing, or equivalent
• Master’s degree or MBA would be an asset
• Experience including several years of project management experience and success managing complex organization transformational projects in matrix and international environments.
• Digital program / Omnichannel implementation experience is a key differentiator factor

Minimum Experience/Key Success Factors

• Min. 5 years’ experience ideally on country / regional level and exposure to global project initiatives
• Successful experience in implementing omnichannel/ marketing automation
• Experience including several years of project management and managing complex organization transformational projects in matrix and international environments.
• Digital program / Omnichannel implementation experience is a key differentiator factor
• Experience working on an Emerging Markets scope is an asset
• Winning mentality, “can-do” attitude, innovative, customer focus and cross-functional team player
• Creative and out-of-box thinking, ability to efficiently translate the concepts into tangible results
• Result-driven, likes hands-on work, pragmatic
• Strong leadership and collaboration skills
• Impact & Influence – ability to influence teams without direct management
• Strong communication and interpersonal skills: ability to communicate complex ideas, issues, and designs to varied audiences
• Understanding of what a customer-centric approach and hybrid commercial model is
• Ability to work in a fast-paced and changing environment
• Ability to think creatively, embrace ambiguity and learn quickly
• Ability to make quick and independent decisions
• Demonstrated understanding of Agile development methodologies and project management
• Advanced spoken and written English. Additional languages a plus.
• Strong MS skills in Word, Excel, PowerPoint are required

Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application as pdf.

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