Gen med Brand Manager

Posted Date: Dec 15 2022

Key Responsibilites:

• Responsible for translating insights for future marketing strategies
• Develop and execute business plan through a deep understanding of the customer/consumer needs and the market dynamics
• KEE management
• Analyze market data and define the sales forecasts & demand plan
• Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome and manages A&P budget accordingly
• Identify and monitor metrics to assess performance and execution of critical activities.
• Understand the external context and closely interact with key external stakeholders in order to identify and execute plans
• Interact closely with sales force to ensure clear understanding and implementation of marketing plans
• Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
• Lead multi-channel including digital channel Management
• Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 3+ years marketing experience in Pharmaceutical Healthcare industry
• Bachelor’s degree in Marketing or Sales
• Strong track record of marketing experience required
• Ability to conceive, develop, and execute multi-dimensional marketing and/or business plans
• Good analytical skills
• Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups
• Teamworking and Communication Skills
• Sales experience is preferred
• Experience in dermatology field is preferred, but it is not basic requirement
• Knowledge of Korea market dynamics and characteristics is preferred
• Experience of leading campaign targeting consumers is preferred
• Strong communication and influencing skills with the ability to work collaboratively with key stake holders is preferred

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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