Freelance Digital Campaigner

We are looking for an experienced freelance digital campaigner to get stuck into several big upcoming campaigns and to support our end of year fundraising drive.

You will work alongside the campaigns team to produce impactful campaign blast emails (from idea generation to writing, delivery and analysis), social media campaigns covering in-person actions, as well as other creative campaign communications.

We are looking for someone to work two days a week until the end of the year. This can be divided into half days.

We are an equal opportunity and inclusive employer and encourage applicants of all backgrounds to apply. We do not and will not discriminate on the basis of age, race, nationality or citizenship, gender expression or identity, religion, economic background, disability, or sexual orientation.

Application Deadline: 18th October 2023

About us

The Syria Campaign is a small, fast moving and powerful human rights organisation that has impact through stories, news and campaigns. We work to support Syria’s heroes in the struggle for freedom, justice and democracy, partnering with civil society groups inside and outside the country. The Syria Campaign works to keep Syria in the international spotlight to increase the cost of attacks on civilians, help build the power of civil society, advocate for a vision of real peace and justice and build international solidarity with the Syrian people.

We’ve raised the profile of Syrian groups such as the White Helmets rescue workers, helping secure them millions of dollars to continue their life-saving work and making them famous around the world. We’ve supported the Families for Freedom, a women-led movement of the families of the disappeared in Syria, to ensure their demands are heard. We work with dozens of partners across Syria who trust us deeply. Syria is full of heroes and we’re privileged enough to work with them.

We have to fight hard to make sure the issues that matter to us and our partners get the focus and support they need. We refuse to let Syria disappear from the attention of the world, and we will work until we see justice served.

What you’ll be responsible for

• Devising and drafting blast emails that mobilise supporters to take action (eg. signing petitions, donating, emailing their MPs, sharing solidarity messages)
• Drafting copy for high-converting action and donating pages
• Spotting and capitalising on reactive opportunities for email list growth and fundraising
• Spotting and capitalising on reactive social media opportunities for engagement, actions and growth.
• Preparing communications to influence a range of campaign targets including through blog posts, advocacy and social media interventions
• Briefing creative campaign and social media concepts to designers and videographers, including giving feedback and managing briefs through to completion.

Qualifications

Essential skills:

• Mobilising targeted, creative and powerful campaigns for change
• Excellent copywriting skills and experience of devising and drafting high-performing emails that encourage supporters to take action and donate.
• Experience of drafting copy for action and/or donation webpages.
• Experience of building emails campaigns and action and/or donating pages on Action Kit (preferred) or a similar CMS (Content Management System) platform, and basic HTML skills.
• Experience of managing an email list of more than 10,000 subscribers and supporting a campaign blast email programme including analysing and reporting on performance to boost growth, engagement, and fundraising.
• Experience of designing, executing and analysing A/B tests e.g. subject line tests.
• Solidarity with and knowledge of the Syrian cause and human rights centred campaigning
• Sensitivity in working with partners including survivors of human rights atrocities and families of victims
• Experience of working in a charity, non-profit, campaigns, advocacy, marketing or political environment.

Nice to have skills:

• Experience in placing effective Facebook and Google Ads
• A range of digital skills including WordPress, image resizing, etc
• Experience in drafting and posting high-performing social media content for a public-facing organization and an understanding of the dynamics of different social media platforms (ie. Instagram, Facebook, Twitter, LinkedIn, and TikTok).
• Experience writing high-level advocacy letters to a range of government and institutional stakeholders.
• Basic design or video editing skills e.g. Canva
• Knowledge of Arabic or German language

The deal

£200-300 per day for two days a week until the end of the year. Days can be split into half days across the week.

The job is remote and can be done anywhere in Middle Eastern, European, or East Coast US time zones.

We are an equal-opportunity and inclusive employer and encourage applicants of all backgrounds to apply. We do not and will not discriminate on the basis of age, race, nationality or citizenship, gender expression or identity, religion, economic background, disability, or sexual orientation.