Fashion Workie
Key Accountabilities
Planning of the shooting calendar & organization of photo/video shoots, native campaigns
Negotiations for online & print visibility with key regional media across 6 markets (UAE, KSA, Qatar, Kuwait, Bahrain, South Africa)
Management of local & international samples requests for photoshoots & dressings
Media list management, regular meetings with key partners
Press announcements preparation (press releases, new stores or pop-up shoots)
Influencers & KOL relationships management – scouting, seeding campaigns, photoshoots, negotiations for coverage, talent mapping
Regional celebrities’ relationships – international appearances, dressings, cover shoots
Organization of press trip incl. logistics and validation from HQ
Support with translations/ proof reading for paid social campaigns & press releases
Sensitivity checks of global ad campaigns and assets as per regional/cultural markets specifics
Orders of press samples for all categories (RTW, Accessories, Décor, etc.)
Alignment with local merchandising to ensure all communications are consistent with regional assortment & priorities
Samples movement tracking through Fashion GPS platform, look books creation. Gifts stock management
Media monitoring and reporting to Global, regional HQ (print/online coverage, press activations, seeding campaigns)
Competitor’s monitoring
PR expenses management & tracking – contracts, payments follow-up, approvals, recording. Support during audit
Market visits & organization of press days
To apply for this job please visit www.fashionworkie.com.