Email Marketing Manager

Salary: £28,026.00 Per Annum

Position type: Permanent, Full Time

Location: Truro, Cornwall or Remote (UK)

Role purpose:

This role is focused on growing engagement and donations from our existing supporters via email, as well as supporting lead generation and the stewardship of new audiences. This exciting new role within the Digital team will be responsible for developing a new email marketing strategy – working collaboratively to improve audience segmentation, plan, configure and implement email journeys, and evaluate results.

The successful candidate will join a friendly and ambitious team and play a key role in helping to make ShelterBox a global name. The role is full of variety, working with other teams within the organisation to promote best practice and upskill teams across the department.

Who are we looking for?

ShelterBox is seeking a results-driven, proactive self-starter with a minimum of 2 years’ experience of email marketing.

Ability to create engaging content, a keen eye for detail and experience of crafting great copy are essential. You should be able to adopt different tones and styles of writing when supporting projects from both our international programmes around the world and fundraising campaigns. You are outcome-focused and know how to engage supporters to inspire the next action for them to take, always striving to improve supporter conversion and retention. You must be comfortable working with data and analytics to continually improve the performance of your communications.

You will be plugged into the world of international development and should have a focus on innovation, helping us to spot trends to engage audiences and test new approaches.

This is a great opportunity to get ‘behind the scenes’ of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter.

Duties will include but not be limited to:

Strategy and planning

• Own and deliver a plan to ensure our email campaigns increase engagement, income and email penetration rates
• Help to develop and optimise existing automated email journeys, working with Fundraising teams to improve the wider supporter journey as well as seeing how events like birthdays and donation anniversaries can increase engagement and loyalty
• Have an innovation focus with a willingness to fail, identifying and testing new products and trends with a view to increasing audience reach and engagement
• Update and plan the email calendar

Delivering and improving campaigns and projects

• Oversee the implementation of a new email programme, provide advice to the Fundraising teams on best practice and how to get best results
• Work with our Fundraising teams produce email nurturing campaigns for each of our segments and create tactical emails in order to move people up the engagement ladder
• Assist with segmentation and maintaining the health of our database. As we work towards automating our processes, this may include manual handling of data from time to time.
• Play an active role in driving lead generation to develop an ‘engagement-first’ audience and build a prospect pool for fundraising activity. This includes coming up with creative ideas for lead generation activities, planning and executing campaigns, and optimising points of conversion for email signs ups.
• Play an active role in our move to a new email marketing platform
• Support in delivering key projects such as the Supporter Growth Strategy and Supporter Journey project
• Develop a loyalty programme with exclusive content for highly engaged subscribers
• Ensure email marketing coordinates with other marketing channels and campaigns

Analysis and reporting

• Build a testing plan and share learnings with the Digital team, wider department and with International teams
• Analyse the effectiveness of our emails using inbuilt analytics, CRM reporting and tools like Google Analytics
• Commit to sharing insights, findings and best practice across the department and with International teams to ensure people understand what is working well and how this can improve their areas of work

Training and supporting others

• Provide training for fundraising colleagues, helping to develop their email marketing skills
• Share best practice, insights and advice with fundraising teams, being a source of support for them with their email marketing activities in the UK and our smaller affiliates.

Other responsibilities

• Any other duties as required which are deemed appropriate to the level and grade of the post.