Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. For more information about the Company, please visit www.guess.com.

At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,

We are a big family united by great human values: belief, hope, destiny, trust and respect.

The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.

If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you!

Position:

PURPOSE OF THE JOB

Reporting to the Web Marketing & SEO Senior Specialist and to the E-Commerce Web-Marketing Senior Supervisor, the E-Commerce Web & E-Mail Marketing Intern will support the Web marketing Team with all performance marketing related tasks.

The job will focus on the definition, implementation and support of Web Marketing activities, with a strong focus on performance across all channels such as Email Marketing, SEM, SEO, Affiliation and more. The position also implies the monitoring and analysis of promo redemption, sale and web marketing core KPIs (Visits, CR, Revenue).

Core Job Responsibilities

• Collect data, identify trends and insights to support Web Marketing team in improving ROI;
• Communicate and provide campaign assets to the external Media Agency;
• Steady competitors monitoring (qualitative and quantitative) in order to propose new ideas and strategies;
• Upload and schedule DEMs (Direct Email Marketing);
• Support the SEO Senior Specialist with optimizations on SEO, SEM and Affiliation related tasks;
• Cooperate with the E-commerce Web-Marketing Team in order to accomplish cross-department projects (mainly CRM, ADV, Marketing)
• Daily checks on SEM and Display campaigns in order to verify alignment between assets and commercial calendar
• Support Web Marketing team in developing ad hoc qualitative and quantitative analysis, for instance:
• Promotion redemption;
• DEM Performances;
• Weekly product categories performances to support merchandising actions based on KPIs like CR, CTR and Visits.

Requirements:

Requirements

• University degree;
• Interest in the fashion industry and Digital Marketing;
• Must have excellent organizational and time management skills;
• Numerical and analytical skills with meticulous attention to details;
• Flexible with the ability to adapt to complex business situations;
• Strong sense of urgency and problem solving skills;
• Capability to work under strict, short deadlines;
• Highly motivated and committed to the job assigned;
• Positive attitude, cooperative and team player, but also with the ability to work independently;
• Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level;
• Interested to work in an international environment and to network with worldwide business units;
• Knowledge of tools such as GA4, Google Trends, SEMrush and Google Search Console is a plus;
• HTML basic knowledge;
• Strong knowledge of Office package (mainly Excel and Power Point);
• Proficiency knowledge of English language – both written and spoken. Any additional language is a plus.

Other information: