Médecins Sans Frontières en Suisse
Context
Médecins Sans Frontières is an independent, international medical and humanitarian organization, almost entirely privately funded, that provides care to people in need, people affected by natural or man-made disasters, and victims of armed conflict, without discrimination and without regard to race, religion, creed or political affiliation (MSF Charter).
The MSF Swiss Fundraising and Communications Departments are responsible for executing integrated communications and marketing initiatives, from brand-building and awareness to donor prospecting, renewal and cultivation campaigns. Over the past three years we have been investing in building our digital capacity and technological infrastructure, with the aim of delivering more data driven, personalized and automated marketing.
The D.R.E.A.M. is a CRM system based on MS Dynamics 365 with a donor base of more than 1M records. DREAM is in its second phase of development. Based on a core that was implemented through the 1st phase of the project and is now live, a whole new set of applications is now under development. This 2nd phase of DREAM includes the integration of functionalities to run automated donor journeys across all fundraising channels.
Mission
You will play a pivotal role as a key user in the development of our marketing automation tool within our database. Your primary responsibilities will include ensuring that the tool aligns with user needs, testing and configuring necessary parameters for automated donor journeys.
You will be responsible for designing, implementing, and optimizing a database segmentation and an automated multichannel donor journey (offline and online activities), based on the parameters defined in the different acquisition and loyalty plans, and proposing improvements if opportunities to improve results are identified.
You will also implement relevant reporting mechanisms for tracking the effectiveness of these journeys and specific activities as relevant.
The ideal candidate should have a strong background in marketing automation, direct marketing and data analysis (including digital tracking).
The position is hierarchically accountable to the Business Intelligence and Decision-making Support Analyst (FR Analyst) in the Fundraising Department and functionally accountable to the Head of Direct marketing.
Responsibilities
Active Participation in the Tool Development
- Collaborate closely with the DREAM development team as a key user to provide user insights and requirements for the development of our marketing automation tool.
- Contribute to discussions and decisions related to system improvements to ensure alignment with the organization’s goals.
- Work with stakeholders to verify that developments in the marketing automation tool effectively meet user needs, in the context of donor journey automation.
- Actively participate in the testing phase of the marketing automation tool (Dynamics 365 Marketing)
- Provide feedback and recommendations for adjustments based on practical usage and user requirements.
- Document the functioning and processes related to the technical implementation of donor journeys.
- Liase with other MSF sections to gain insights from their experience in setting up similar systems and processes.
Technical Configuration of Automated Donor Journeys
- Leverage your technical expertise to configure parameters within the multichannel marketing automation tool, facilitating the seamless setup of automated donor journeys (online and offline).
- Design, validate and execute the journeys and marketing automation actions, based on a variety of parameters, (including donor behavior, preferences, and engagement history) and as defined in the Donor Acquisition and Loyalty Plans.
- Collaborate closely with the digital fundraising team in order to design and program automated email sequences.
- Conduct thorough testing of automated donor journeys to ensure optimal functionality and user experience. Make technical adjustments as needed, troubleshooting any issues that may arise during the testing phase, making proposals wherever improvement possibilities are identified.
- Lead and manage the end-to-end DB process related to campaigns according to the different needs per target segment: creation of the segments according to ad-hoc criteria, creation of statistically significant test groups, allocation of the various packages, definition of pre-printed amounts, generation of address files, tests.
- Develop strategic segmentation proposals and continuous optimization based on the analyses.
- Coordinate external partners if additional technical support is needed for the development of donor journeys.
- Leverage segmentation to perform tailored targeting activations.
Donor Journey optimisation
- In collaboration with the FR Analyst:
- Develop the donor journey mapping.
- Review existing set of journeys to ensure the consistency and relevance.
- Identify new opportunities within donor lifecycle to retain and reactivate donors and prospects.
General Fundraising Analysis and Research
- In collaboration with the FR Analyst, develop and implement relevant reports and KPIs that track the efficiency and impact of automated donor journeys.
- Provide technical support for data analysis and reporting initiatives whenever required by the FR Analyst.
- Actively participate in the definition and implementation of the research and data analysis strategy to feed the entire Fundraising Department, helping to guide the donor recruitment and cultivation strategies.
Other
- Attend staff meetings and participate in office-wide debates to contribute with information sharing across all departments.
- Stay informed on important MSF topics to be able to contribute to the organization’s ongoing development.
- Stay up to date with emerging technologies and trends in donor automation to drive innovation and efficiency within the fundraising unit.
- Participate in MSF international Community of Practice for fundraising analysis and collaborate with other MSF sections to exchange relevant knowledge and experiences on fundraising analysis.
Your Profile
Education & Experience
- A college or university degree in marketing Computer Science, Information Technology or related fields.
- 3+ years working in direct marketing or digital marketing.
- Proven experience using Dynamics Marketing 365 or Salesforce Marketing Cloud.
- Proven experience in using marketing automation tools.
- Demonstrated experience in data modelling and segmentation.
- Demonstrated experience in producing data analysis reports and dashboards.
- Knowledge of fundraising is considered a strong plus.
- Experience in writing business requirements (e.g. using stories and working closely with developers in an AGILE environment) is considered an asset.
Skills/ Technical competencies
- Strong technical skills, including the ability to configure and customize automation tools.
- Advanced knowledge of database uploads and extractions, data manipulation, data modelling, segmentation and Business Intelligence tools.
- Advanced knowledge of Microsoft Office software, including Power BI.
- Solid analytics, information system and data science skills.
- Highly organized with strong project management skills.
Languages
- Fluency in English is required (written & spoken).
- French is a real asset (written & spoken).
- German is a plus.
Personal Abilities
- Result and quality orientation
- Analytical thinking
- Planning and organization
- Teamwork and collaboration
- Creative problem solver, with meticulous attention to detail
- Ability to manage multiple projects under time pressure.
- Strong communication skills and are able to work with multiple stakeholders and teams
Terms of Employment
- Part-time position 90% (36h/week)
- Fixed-term contract, 12 months
- Working place: Geneva
- Ideal start date: As Soon As Possible
- Gross annual salary (for 90%): from CHF 77’857.- to CHF 89’650.- (salary commensurate with equivalent experience and internal salary grid)
- Paid vacation: 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.
- Pension plan: pension contribution covered 3/4 by MSF, 1/4 by staff member
- Relocation package if moving from a different country to Switzerland.
How to apply
Candidates submit their application following the requirements: CV 2 p. max. – letter of motivation 1p. max. – in French or English.
Deadline for application is January 14th, 2024.
We reserve the right to close the position early if we consider the number and quality of applications received to be sufficient.
The applications will be treated confidentially.
Only short-listed candidates will be contacted.
Only applications submitted on our recruitment platforms will be considered.
Please note that we do not wish to use the services of recruitment or placement agencies.
At MSF, we are committed to an inclusive culture that encourages and supports the diverse voices of our staff members. We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together for the social mission of MSF to create better outcomes for our patients and the communities we work with.
We welcome applications from individuals of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability status, and all other diversity characteristics.
MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment. All selected candidates will, therefore, undergo reference checks.