Donor Development Manager

Job Title: Donor Development Manager

Reports to: Head of Development and Projects

Direct Report: 1 / 2 Supporter Marketing Executives

Liaises with:

Internal:

• ROI Supporter Marketing Team
• Head of Supporter Marketing;
• Direct Dialogue Team;
• Web Team;
• CRM Team;
• Corporate & Major Donor Team;
• Communications Dept;
• Finance Dept;
• Overseas Dept;
• Concern Worldwide UK

External

• Direct Marketing suppliers;
• Media Buying suppliers;
• Marketing Analysis agency;
• Charities Institute Ireland
• Irish Direct Marketing Association;
• Dóchas

Job location: Dublin – hybrid working. Two days in Dublin office (Tuesday and Wednesday). Remote working Monday, Thursday and Friday.

Pay Band: Grade 5 (€49,905 – €58,711)

Contract: Permanent

Job Purpose: To successfully implement Concern Worldwide Republic of Ireland Supporter Marketing strategy in order to maintain and grow income from individual cash and regular giving supporters.

Key Responsibilities:

• Deliver strategic projects, within key performance indicator targets, that contribute to the development of the Supporter Marketing annual operational plan. Consistently analyse results, interpret trends, and provide recommendations on strategic marketing direction. Create and implement tactics for donor development and cultivation.
• Line management of 1-2 Supporter Marketing Executives; including training and coaching, day to day task delegation, supervision and performance monitoring and appraisals.
• Full campaign management and execution in line with prescribed deadlines. To include briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing Donor Care Team, campaign analysis and reporting, managing costs and invoice processing.
• Manage supporter development activity, to improve supporter retention and giving levels of current cash and regular giving supporters using techniques such as direct mail, telemarketing, emails, online marketing, and social networking.
• Monitor and report on budgets and assist in building future expenditure and income targets. Work as part of the Supporter Marketing team to reach strategic targets.
• To work closely with the Direct Marketing Data Analyst to review direct marketing campaigns and ensure that information is used to maximize income for future campaigns.
• To ensure that campaigns are where possible integrated or co-ordinated thematically, creatively and/or by target audience to maximise impact.
• To work with the Supporter Marketing Team to implement, and where necessary review the Emergency Fundraising Strategy
• To assist in the training of external agencies, effectively communicating the work of Concern to key representatives.
• Work closely with Corporate Major Donors, Donor Care, Communications, Overseas dept, Web, Active Citizenship, and other units to ensure integrated working and consistent messaging.
• Undertake other project work as may be required from time to time.

Skills and Experience Required:

Essential:

• Degree or equivalent qualification (i.e. marketing qualification).
• At least three years’ experience in a direct marketing environment.
• Experience in donor development (fundraising).
• Experience in managing direct mail campaigns.
• Line management of at least one person.
• Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial & budgeting reports.
• Experience and knowledge of direct marketing recruitment and development techniques including Cash appeals, Tax, Christmas Gifts, Raffle, Newsletter, Display, Social, Press, Radio.
• Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns.
• Experience of working with external suppliers to deliver successful direct marketing campaigns.
• Strong planning and project management skills.
• Ability to work on own initiative with minimal supervision.
• Excellent communication, interpersonal and negotiation skills.
• Excellent written skills including experience of writing and commenting on fundraising copy.
• Excellent organisation skills and experience of managing a varied workload.
• Excellent attention to detail.
• Knowledge of GDPR regulations.

Desirable:

• Good understanding of delivering excellent customer service/donor care
• Experience of working in a marketing context across different regions
• Experience in Digital Fundraising

Candidates must hold a valid work visa for Ireland at the time of application.

Concern Worldwide encourages all qualified candidates, irrespective of gender, ethnicity and origin, disability, political beliefs, religious beliefs, sexual orientation, or socio-economic status to apply to become a part of the organization. Concern is against all forms of discrimination and unequal power relations, and is committed to promoting equality.

Concern has an organizational Code of Conduct (CCoC) with three Associated Policies; the Programme Participant Protection Policy (P4), the Child Safeguarding Policy and the Anti-Trafficking in Persons Policy accessible here. These have been developed to ensure the maximum protection of programme participants from exploitation, and to clarify the responsibilities of Concern staff, consultants, visitors to the programme and partner organization, and the standards of behavior expected of them. In this context, staff have a responsibility to the organization to strive for, and maintain, the highest standards in the day-to-day conduct in their workplace in accordance with Concern’s core values and mission. Any candidate offered a job with Concern Worldwide will be expected to sign the Concern Staff Code of Conduct and Associated Policies as an appendix to their contract of employment. By signing the Concern Code of Conduct, candidates acknowledge that they have understood the content of both the Concern Code of Conduct and the Associated Policies and agree to conduct themselves in accordance with the provisions of these policies. Additionally, Concern is committed to the safeguarding and protection of vulnerable adults and children in our work. We will do everything possible to ensure that only those who are suitable to work or volunteer with vulnerable adults and children are recruited by us for such roles. Subsequently, working or volunteering with Concern is subject to a range of vetting checks, including criminal background checking.

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For additional information please consult our web site or contact the Human Resource Division in our Head Office.

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