Director of Digital Strategy

Trilogy Health Services was founded in December 1997 and is an innovative, dynamic senior living company based out of Louisville, KY. We are a Fortune Best Places to Work in Aging Services, a certified Great Place to Work, and one of Glassdoor’s Top 100 Best Companies to Work. Trilogy has over 100 locations and continues to grow across IN, OH, MI and KY. We offer an outstanding opportunity for a motivated and focused individual to join our growing company and experience the Trilogy Difference. We care for you while you care for others. #C4U

The Trilogy Advantage

• Competitive Salaries & Weekly Pay
• Generous Health Insurance Options
• Tuition Reimbursement, Scholarships and Student Loan Repayment
• Employee Celebrations
• And much more!

Equal Opportunity Employer

Team Trilogy – It’s Where You Belong

What You Can Expect

Director of Digital Strategy

Director Of Digital Strategy Job Responsibilities

• In this role, you will own the planning, development, testing and optimization of digital performance marketing focused on acquisition of new consumers and building market share
• Main point of contact in management of all digital marketing agencies and partners
• You will be responsible for management of the digital infrastructure to deliver an enhanced, personalized digital transactional engagement for consumers. This includes website, b2b platforms, portions of Intranet and more
• Working closely with a cross-functional marketing team, responsible to deliver and automate personalization strategies at scale across touchpoints in order to maximize engagement, retention and lifetime value of customer base
• Developing and optimizing digital strategies that drive key performance indicators across acquisition, engagement, retention and reactivation
• Building and maintaining a test and learning roadmap and continually optimizing content, target and offers in order to increase the effectiveness of each channel
• Lead the design and development of campaign reporting and processes for regularly sharing out program results with key stakeholders, including campus leadership
• Identifying and implementing opportunities for automation and innovation that increase the efficiency of marketing channels and enabling scale, while minimizing cost and overhead
• Leading and working collaboratively across different cross-functional teams and projects concurrently to support a results-driven culture
• Leading, mentoring, and developing marketing team and others through planning, communicating, delivering feedback, and providing growth opportunities

What We’re Looking For

Director of Digital Strategy Skills and Qualifications:

• Bachelor’s degree
• Minimum 10 years of Marketing experience, 6-8 years working directly in digital marketing, with a deep understanding of best practices across channels (websites, apps, social, ecommerce etc.)
• Hands on experience designing, building and managing consumer focused digital transactional campaign operations.
• Strong tactical problem-solving, proven people-leadership, and a bias for action
• Ability to build a strategic learning agenda, leverage insights, and prioritize ideas based on learnings
• Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
• Great organizational and interpersonal skills with the ability to disseminate ideas and findings to all stakeholders
• Creative, analytical and thoughtful thinker

LOCATION

Trilogy Health Services

Louisville

Kentucky

TEXT ONE OF OUR RECRUITERS

John (502) 829-7857