Digital Performance Analyst

**Digital Performance Analyst Location: UK flexible (hybrid role working between home and office) Contract type: 12-month fixed term contract Hours: 35 hours per week Salary: Up to £37,458 (plus £3,344 Inner London Weighting if applicable)

Are you an insightful and commercially minded Analyst with a passion for web analytics and data and insight? Could you help the British Red Cross put users at the centre of everything we do and make data-driven decisions?**

We are recruiting a Digital Performance Analyst within the Digital team in our Digital, Data & Technology (DDaT) Directorate to work across the organisation – providing solutions and services that help us to deliver our strategies and goals, all to maximise our meaningful impact and insight to people in crisis in the UK.

What you will be doing?

You will be goal-oriented and focused on utilising multi-platform data across all assets within the digital estate to optimise conversion rates. You will implement, collect, analyse, and present meaningful performance data and insight, including user interaction behaviour and user research.

You will be a power user of tools like Google Analytics (GA), Google Tag Manager (GTM), HotJar and cookie consent tools (like OneTrust) , and fully familiar with Multi-Variant Testing (MVT) and conversion rate optimisation (CRO) best practices.

You will help colleagues build an understanding of our diverse audiences and service users providing practical recommendations to meet defined goals.

As well as excellent analytical and problem-solving skills, you will be comfortable with the design and presentation of your recommendations to key stakeholders.

This role could be for you if…

• You have experience of working in a web analytics role and ideally having operated within a large scale charitable organisation
• You have strong knowledge of data analysis, web analytics and visualisation tools, e.g. Google Analytics, Tableau, Data Studio or Air Table
• Experienced user of Google Analytics and Google Tag Manager and other analytical software
• Visualising and presenting complex data to non-technical audiences is something you enjoy
• You can produce reports from a variety of data sources to provide options and make recommendations

Meet the team

It’s simple: people make the British Red Cross.

At the British Red Cross we care about our people. We understand that our workforce is central to both helping people in crisis and maintaining our reputation as one of the most trusted charities in the UK.

We collaborate with stakeholders and their respective teams across the organisation that use or develop any asset in the digital estate. Key to our role is using data to make recommendations and informing on insight-lead digital solutions for staff, volunteers, supporters, and beneficiaries.

(Please read the full Role Profile/ Job Description for more information about this vacancy including responsibilities and full person specification)

Closing date for applications is (23:59), Sunday the 4th of September 2022 with interviews to follow.

We offer a wide range of staff benefits, including:

• 36 days holiday (inclusive of bank holidays)
• Option to buy an extra 5 days annual leave
• Up to 6% contributory pension
• Flexible working policy
• Genuine investment in your development

A little bit more about us…

The British Red Cross help anyone, anywhere in the UK; get the support they need if crisis strikes. From hiring a wheelchair or dealing with loneliness, to adjusting to life in a new country – we’re there when you need us.

Our organisation was born out of a desire to bring help without discrimination. Impartiality and neutrality have been central values for the Red Cross since we started.

Diversity is something we celebrate and we want you to be able to bring your authentic self to the Red Cross. We want you to feel that you are in an inclusive environment, and a great position to help us spread the power of kindness.

In the British Red Cross we will not tolerate any form of misconduct, including sexual harassment, exploitation and abuse. We have a code of conduct in place and are committed to creating a culture of integrity in the organisation where misconduct is not tolerated, situations of abuse are quickly investigated and perpetrators are dealt with effectively.

If you are appointed to a role within BRC you will be subject to the organisation’s Code of Conduct, a copy of which you can find on our website.

The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

Follow us on Twitter @RedCrossJobsUK and on Linked in – British Red Cross, to hear about our latest job vacancies.

Connecting human kindness with human crisis