Digital Officer, based in Bangkok

WE ARE HIRING!

The ICRC Regional Delegation in Bangkok seeks to fill the following position:

Digital Officer, based in Bangkok

Are you looking for a dynamic role in navigating the digital environment and creating engaging and impactful content for the humanitarian sector?

The Digital Officer is a part of the Regional Communication Centre (RCC) that provide strategic guidance, a range of communication services and expert technical support to delegations in the Asia Pacific region. S/he drives, supports and supervises the ICRC’s efforts to connect with relevant audiences through regional/global content and channels. The Digital Officer’s role bridges website, social media, and other digital platforms to ensure an integrated approach to public engagement campaigns and content in support of the ICRC’s key contexts, issues, and priorities. The Digital Officer reports to the Head of the Regional Communication Centre based in Bangkok.

ACCOUNTABILITIES AND RESPONSIBILITIES:

Content strategy

• Using industry best practices and metrics benchmarks, advise and collaborate on the development of digital content strategies for organizational priorities and themes, and lead on their execution.
• Collaborate with Bangkok RCC team as well as global social media team to create, edit, repurpose and deliver a wide variety of channel-centric audience-first content, designed with an understanding of and with the aim to engage different target audiences (political, media, affected communities, public including donors) on key contexts and thematics across regional and global digital platforms (including the ICRC.org website).
• “Listen” on social media for opportunities to be part of relevant conversations and trends across social media. Integrate observations into editorial decisions and ensure daily conversation trends are at the centre of our communication efforts.
• Support the development of content that supports key media priorities / key op-com priorities and local delegation needs, prioritizing engagement over simply publishing, and working with internal stakeholders to assess content opportunities.
• Ensure the accurate, timely and effective delivery of digital content, optimized for search and audience engagement, partnering with audio/visual producers, social media leads, web editors, and other digital officers in the Regional Communication Centres, delegations and HQ.
• Ensure a diverse, participatory, and inclusive approach to how we talk about and represent affected people in social media, and all communications adhere to our ethical communications guidelines.

Campaigns and activities

• Together with the RCC Digital Officer, provide strategy, ideas and support to shape and drive regional digital campaigns and activities.
• Work with key stakeholders to plan and implement marketing and campaigning techniques, engaging and growing audiences across digital channels. Collaborate closely with the Digital Marketing Lead and the Campaign & Marketing Lead to evaluate and improve campaigns over time.
• Offer guidance to internal project teams across the network of RCCs and delegations, ensuring the effective integration of digital into communication campaign design.

Internal guidance and support

• Guide and support (online and onsite) colleagues in delegations to manage and report on digital platforms and activities. Be available as an ongoing resource for training and campaign evaluation. This includes being part of a team of experts sharing best practices, lessons learnt and helping across all channels.

Evaluation and analysis of content’s impact

• Partnering with the digital marketing lead, share reports and analysis of digital content, strategies and campaigns, measuring progress, effectiveness, and assessing success against ROI.
• Identify opportunities for digital content testing, implementing activities to evaluate and understand audience behavior and engagement.

YOUR PROFILE:

• University Master’s degree or equivalent.
• 6 years’ work experience in digital communication.
• Proven expertise in copy writing, creating/ editing posts, articles (English) and running analytics on digital content.
• Fluent in written and spoken English. French language skills would be an added advantage though not mandatory.
• Proficient and enthusiastic about social media, web content management and A/V production, and a user of multiple platforms either professionally or personally.
• Basic knowledge of editing software (eg Canva, InDesign).
• Strong coordination and networking skills with a real capacity to influence decisions.
• Creative, flexible, forward-looking, dynamic, empathetic, solution-oriented, and innovative person.
• Flexible in terms of working hours and available for short missions abroad.
• Able to work under pressure and to tight deadlines.

WE OFFER:

• Dynamic and challenging work in the humanitarian sector and international environment
• Competitive salary with benefits, good working conditions and in-house training/development
• Initial 1-year employment (resident contract) with possibility of renewal into open-ended contract (subject to performance review)
• Successful applicant is responsible for paying any costs related with the VISA application and relocation if needed (VISA application fee, airfare, transportation fee, accommodation fee, etc.).

Preferred starting date: ASAP

Submission deadline for applications: 9 January 2023

The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates, regardless of background, race, religion, gender, age, disability, or status.