Digital Media Consultant

Background – Habitat for Humanity in Africa

Pursuing Impact in Africa, Though Africa and for Africa

The need for adequate housing solutions in Africa is immense. The United Nations (UN) estimates that 230m people in sub-Saharan Africa are living in what it defines as “slum households” – roughly half the continent’s urban population.

Through shelter, we empower

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort, growing to become a leading global nonprofit working in more than 70 countries

In Africa, Habitat for Humanity’s strategy provides an opportunity to address the housing deficit in Africa, through the agency of Africans, by taking a coordinated approach to helping people remove the barriers standing between them and adequate housing across the continent’s distinct contexts. We were guided and informed by Habitat’s three core values: courage, humility and accountability.

Need for a Digital Media Consultant

• In April 2022, the Africa Area Office launched the Africa Strategic Framework. In line with this, most countries are in the process of finalizing their country strategies with some ready for execution. These strategies will be supported by country specific communications strategies and plans which include the use of digital media.
• Several countries will be celebrating their anniversaries in 2024, presenting an opportunity to share our stories of impact, network and engage on digital platforms.
• We are revitalizing our operations in some of the countries including Tanzania and South Africa. As part of this revitalization, we need to strengthen our digital communications and build the capacity of countries to utilize the digital space.
• As part of our strategy to strengthen our influencing across various spaces including with regional bodies such as the Africa Union, we will be engaging in content gathering and storytelling – this will require strategic use of digital and social media platforms

Communications will be key in supporting all the initiatives and activities mentioned above including branding and visibility; storytelling; networking and partnerships.

Roles and responsibilities

The Digital Communications Consultant will report to the Africa Communications Director. This role will be performed on a contract basis, from December 2023 until December 2024, to ensure effective support to countries in execution of the digital and content strategy. This digital strategy is aimed at elevating and amplifying visibility of our work in Africa.

Websites:

• Coordinate the revamp of country websites and ensuring uniformity in design, layout and functionality.
• On a broader scale provide basic training for country teams on website management
• Ensure the proper analytics service is in place, track websites performance and make the necessary adjustments to maximize brand visibility.

Digital content management

• Support execution of a digital content strategy in alignment with the Africa strategic framework objectives and in line with the country strategic plans.

• Training of National Offices communications staff on digital content management including social media platforms, websites, newsletters etc

• Support the Africa Area Office in regular content creation for its various platforms.

• Basic social media training for staff and developing some quick guidelines on social media engagement.

• Regular monitoring of social media campaigns and website performance.

• Developing digital toolkits and content creation for key events in the region.

• Support social media scheduling for the Africa Area Office platforms.

• Support in production of digital collateral including newsletters.

• Support in digital marketing for the Africa housing Forum as will be outlined in the detailed Terms of Reference

  Consultancy period: One year

Deliverables:

• Active websites for each of the country offices – all aligned to our HFH branding.
• Active social media platforms for each of the countries
• Simple digital engagement handbook to guide the countries.
• Active shared online scheduling social media management platform for effective collaboration
• Active shared online graphic design tool

Required

• At least 5 years’ experience in website and digital platform development and management
• Extensive experience in producing videos.
• Extensive experience in using multi-media platforms.
• Good writing skills including writing scripts.
• Fluent in English and French.