Digital Marketing Specialist

Company Profile:
Younity Ed-Tech Pvt Ltd is a registered student community under Startup India and is recognized as a startup by the Department for Promotion of Industry and Internal Trade. The startup is working in the ‘Education’ Industry and ‘Education Technology’ sector.
Younity in a time span of 22 months is a community of more than 28,000 paid registered members and has provided internship opportunities to 6000+ students, NGO internship opportunities to 3000+ students, placements to 100+ students and 10+ students have competed in National Level competitions.
Younity is an emotion, an ideation that works towards bringing a change in the society and making the Generation Z more powerful and challenging!

Job Title: Digital Marketing Specialist

Remuneration: CTC 6-12 LPA

Location: Delhi NCR

Job Description

● We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
● The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
● Assist in the formulation of strategies to build a lasting digital connection with consumers.
● Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
● Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
● Be actively involved in SEO efforts (keyword, image optimization etc.)
● Prepare online newsletters and promotional emails and organize their distribution
through various channels.
● Provide creative ideas for content marketing and update website.
● Collaborate with designers to improve user experience.
● Measure performance of digital marketing efforts using a variety of Web analytics
tools (Google Analytics, WebTrends etc.)
● Acquire insight in online marketing trends and keep strategies up-to-date.
● Maintain partnerships with media agencies and vendors.
www.younity.in [email protected]

Requirements
● Knows how to create landing pages.
● Knows how to run Social Media campaigns through Digital marketing of 10 L per
month.
● Proven experience as Digital Marketing Executive or similar role.
● Excellent understanding of digital marketing concepts and best practices.
● Experience with B2C social media, Google Adwords and email campaigns and
SEO/SEM.
● Working knowledge of ad serving tools (e.g., DART, Atlas)
● Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight,
WebTrends etc.)
● Skills and experience in creative content writing.
● Analytical mindset and critical thinking.
● Excellent communication and interpersonal skills.