Aaina: The Careers
Overview
The Digital Marketing Manager plays a crucial role in developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role encompasses a wide range of responsibilities, including creating and managing digital marketing strategies, analyzing campaign performance, and optimizing marketing activities to achieve business objectives.
Key Responsibilities
- Develop and execute digital marketing strategies to drive online traffic to the company website and generate quality leads
- Plan and monitor the ongoing company presence on social media
- Design, build and maintain the company’s social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage email and social media marketing campaigns
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Skills: seo,sem,social media,analytics,content creation
To apply for this job please visit app.pyjamahr.com.