Digital Marketing Lead – Senior Associate – UAE

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS – Information Technology (IT)

Management Level

Senior Associate

Job Description & Summary

A career in Information Technology, within Internal Firm Services, will provide you with the opportunity to support our core business functions by deploying applications that enable our people to work more efficiently and deliver the highest levels of service to our clients. You’ll focus on managing the design and implementation of technology infrastructure within PwC, developing and enhancing both client and internal facing applications within PwC, and providing technology tools that help create a competitive advantage for the Firm to drive strategic business growth.

Our Business Analysis – Practice Support team oversees Information Technology project lifecycles to help align our Information Technology solutions with our business needs by identifying and addressing gaps. As a part of the team, you’ll help optimise opportunity cost, document the right requirements to create solutions that meet user needs, improve efficiency by reducing rework, and shortening project timelines.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

• The Digital Marketing Lead will take ownership and be accountable for;
• Establishing the Communication Strategy and Roadmap in

conjunction with the Tech Services Leads

• Internal marketing of Technology Services across PwC Middle

East

• Developing and implementing comprehensive digital marketing

programs across all digital channels, including internal firm

communication; marketing, email, social media and display

advertising campaigns, in line with brand plans and business

priorities

• Working with the Emtech team to create human centered

experiences in technology

• Supporting the Innovation pillar to define user personas, map

their journey, highlight where pain points and engagement levels

are needed

• Supporting client tours and workshops in the Experience Center

by showcasing demos and the story built around them

• Reviewing and optimising the design and content of all digital

assets, including the Tech Majlis (walk up support experience

centre) and firm social touch points

• Planning and controlling of the digital marketing budget and

spending by allocating budgets to different channels

• Maintaining and evolving our IT communication channels
• Business / Operational communications; the process and

mechanisms plus advising, drafting, proof reading, editing

• Planning, editing and writing content for a variety of internal
• A BA in journalism, communications, public relations or

marketing is an advantage, though other degrees are acceptable

Fluency in spoken and written English

• 4+ years of relevant experience in a similar role.
• Experience in a communications team, especially internal

communication, for a large organisation is most sought after.

• Experience of writing for a variety of different audiences is also

desired

• General journalistic or marketing experience is beneficial
• Prior management of complex projects and advising senior

managers

communication mediums

• Engaging internal suppliers, storyboarding or translating ideas to

the creative teams

• Working with 3 rd parties when appropriate e.g. video production

agencies, print suppliers

• Establishing relationships with the Comms Community of

Practice and Leaders within the firm

• Supporting and cascading communications from elsewhere across

the firm which our people need to be aware of or action e.g.

People/HC matters

• Drafting messages or scripts from senior leaders for presentation

to employees

• Analysing the results and effectiveness of campaigns to deliver

actionable insights and recommendations and generating monthly

reports on the digital marketing portfolio

• Regularly monitoring user analytics and using these insights to

drive strategies and improve customer engagement

• The ability to relay the team / organizational goals and values to

employees

Education (if blank, degree and/or field of study not specified)

Degrees/Field Of Study Required

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Optional Skills

Required Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

No

Job Posting End Date