Digital Manager, Regional Social Enterprise

Based in City, Country: Nairobi, Kenya

Travel: Up to 20% Local & International travel

Reports to: Global Digital Health Advisor, PSI

Who we are Population Services International (PSI) is the world’s leading non-profit social marketing organization. We are a diverse group of over 5,000 entrepreneurial development professionals located in over 40 countries committed to making it easier for all people to lead healthier lives and plan the families they desire. PSI is using its global presence and 50+ years of experience to help reimagine healthcare. We are working to shape market systems, shift policy and funding, and strengthen global capacity to better support consumer empowered healthcare. PSI is now moving forward with a Social Enterprise (SE) approach in key markets within the Southern, Eastern & West Africa regions. This approach includes using commercial models, appropriate marketing, and pricing strategies as well as significant procurement and operational efficiencies to provide affordable pricing while moving towards sustainable funding in the medium to long term.

Join us! PSI seeks to employ Digital Manager that will help us execute to strategy focusing on generating profitable and or sustainable growth of the business. This is function is task with playing a leading role in development of the digital marketing strategy for the East Africa regional social enterprise. The position forms part of the marketing department and reports to the Global Digital Health Advisor, PSI. You will be part of a creative team who will need your technical knowledge and skills to assist with social media marketing and digital design work. The incumbent will work alongside the wider commercial team, develop the email and social trading calendar to ensure there is a dynamic and engaging customer plan, focusing on seasonality, content and optimised offers / investment to maximise profitability. Working alongside the Head of Marketing you will develop customer segmentation to improve the customer experience, ensuring relevance throughout the customer journey and steering our digital transformation through harnessing data and converting into commercial action. Lead digital capability building within the marketing team including the following: digital research into consumer/HCP behaviors, managing website and social assets performance and guiding on content, eCRM, social media, mobile/portable, digital innovation, etc. Sounds like you? Read on!

Your contribution

Design strategies for customer acquisition and retention, across the contraceptive portfolio

• Collaborate with Global Digital Manager to design a digital eco system and communication strategies

• Develop and monitor smart Key Performance Indicators (KPIs) to measure Return-on-investment (ROI) of all digital investments

Develop digital media plans, to support achievement of business objectives

• To work with the marketing team to develop annual digital media plans

• To translate annual plans into specific monthly/quarterly work-plans and budgets

• Apply marketing research to learn and understand emerging trends, technologies and innovations in the digital space and use insights to regularly optimize the plans, communicating knowledge clearly and concisely

On-going collaboration with the creative and or digital agencies, for development and timely execution of content calendars and media planning/buying

• To work with the Global Digital Health Advisor and the digital agency to develop the digital strategy, including content calendars, aligned with the communication strategies

• Manage online spends, through optimal media planning and buying

• Execute as per the plans and timelines

• Coordinate effectiveness with key stakeholders

• Ensure the adoption of relevant social media techniques and best practices across all channels and brands

Evaluate digital marketing campaigns and investments

• Regularly gather data and insights to understand what’s working well and areas that need further focus to improve the consumer experience online

• Measure and report performance of all digital marketing campaigns and assess against business goals.

• Manage and track performance of digital properties

Digital marketing measures of performance (KPI)

• Leading – Increased Marketing Campaign Revenue (Top Line Growth) – Qualified Lead and Marketing Database – Increase in sales team enablement metrics – Improvement in Customer Response to Marketing Campaigns – Improved content library •
• Lagging – 95% OTD – Campaign and Content Materials – 95% of Campaign Revenue targets met. – 80% Increased market visibility. – X to Y growth in MQL database – X to Y growth in CTR%

What are we looking for?

The Basics:

Education:

• Post-Graduation in Business Management or Mass Communications – specializing in digital marketing • Preferably, a diploma or certificate course in digital marketing

Experience:

• 3-5 years of experience in planning and executing digital campaigns from either FMCG or pharma sectors.

• Strong understanding of the digital (SEM, Mobile technology) and paid social media marketing

• Technical know-how for designing, executing, monitoring, and evaluating digital campaigns

• Ability to work and manage relationships with external agencies and ensure timely deliverables

• Excellent communication skills, specifically copy and visual storytelling ability

• Good report writing and presentation skills

• Strategic, analytical and detail oriented

• The successful candidate will be a creative, innovative and strategic thinker, and will have: excellent communication, analytical, organizational, interpersonal and cross-cultural skills; a passion for private sector approaches to development; and proven ability to produce results.

• Mind for Process Improvement. You bring awareness and commitment to doing work effectively and efficiently. We want people who will see a way to streamline or improve a process and who won’t hesitate to share their ideas in making it happen. • Team Player. You know how to connect several diverse groups of people in order to get things done.

• Self-Starter. You are not afraid to jump in from the start and get your hands dirty with minimal direction.

The Candidate we hire will embody PSI’s corporate values:

• Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.

• Pragmatism: You’ll strive to deliver the best possible result with the resources available. You won’t be paralyzed by a need to make things perfect.

• Honesty: You own your mistakes and are open about your shortcomings – it’s the only way you’ll learn and improve.

• Collaboration: You’ll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won’t succeed.

• Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt.

• Commitment: You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin.

Other Essential Traits:

• Demonstrated ability to synthesize information to develop recommendations, and ability to persuade / influence organization pursuit of recommended path

• Demonstrated leadership skills; decision maker, effective problem solver; strategic thinker. Strong interpersonal, communication, influencing and analytical skills.

• Ability to manage multiple projects and consistently meet deadlines under high levels of pressure.

• Excels at interacting with a diverse group of people across all levels, including Senior Leadership