Digital Communications Manager

Location: Any MSF Office*

Contract: Fixed term – full-time

Deadline to apply: 2 March 2023

Duration: 18 months – renewable

Start date: Asap

*By default, the successful candidate will be offered a contract in the MSF office of their country of residence at the time of application.

I. MSF INTERNATIONAL

Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural disasters. MSF offers assistance to people based only on need and irrespective of race, religion, gender or political affiliation.

MSF International is the legal entity that binds MSF’s 24 sections, 25 associations and other offices together. Registered in Switzerland, MSF International provides coordination, information and support to the MSF Movement, as well as implements international projects and initiatives as requested.

The MSF Access Campaign is part of MSF International.

Médecins Sans Frontières set up the MSF Access Campaign in 1999 to address systemic challenges and improve access to existing medical tools (medicines, diagnostics and vaccines) and to stimulate the development of urgently needed better tools for people in countries where MSF works and beyond. The priorities of the Access Campaign are guided by the medical challenges faced by MSF and its patients in its operational settings. The primary objectives of the Access Campaign include identifying, analysing and advocating for changes around the legal and regulatory systems and practices that hinder access to medical tools and innovation suitable for people in need especially in resource limited settings.

II. PLACE IN THE ORGANISATION

The Digital Communications Manager is a member of the AC Communications Team and reports to the Senior Communications Manager. The position works in close, proactive collaboration with the other members of the AC Communications Team, and collaborates regularly with staff across the AC team. The position maintains close collaborative relationships with the other digital teams across MSF offices globally, and participates in relevant international MSF digital platforms and projects.

III. OBJECTIVES OF THE POSITION

The Digital Communications Manager works to proactively deliver the AC’s advocacy communications, and strengthen the AC’s visibility, across a range of digital platforms, in a fast-moving advocacy and communications digital landscape. The Digital Communications Manager is a seasoned and enthusiastic team player, working in a close-knit and effective group of advocacy communications experts.

This position strategizes, curates and manages the AC’s digital presence including its website, social media channels and other digital channels, and is responsible for the development, implementation and curation of digital platforms, strategies, guidelines/standards and tools across all dossiers and campaigns, ensuring compliance with broader MSF standards and guidelines.

The position makes creative use of digital content and tools to disseminate AC messages to a wide variety of audiences, coordinates digital campaigning strategies and tactics to ensure overall cohesion of AC’s digital presence, and works to ensure broad uptake of AC materials by MSF offices. The position will liaise with both internal and external stakeholders to represent the AC’s interests and coordinate projects to further develop and strengthen the AC’s digital presence.

IV. MAIN RESPONSIBILITIES

STRATEGY, CURATION AND MANAGEMENT OF AC’S DIGITAL COMMUNICATIONS:

• With the AC digital team and broader Communications Team and AC staff, strategize, curate and manage the effective dissemination of AC content, messages and campaigns on AC’s social media channels and AC website, including:

o Coordinate and oversee creation of effective AC digital content, through effective use of images, video, graphics, infographics, soundbites, key statistics/facts, new publications, and other multimedia.

o Work with AC digital and Communications Team to determine content prioritisation, upload/post materials, scheduling/timing, and archiving of AC digital content.

• Strategize, manage and oversee curation of the AC’s institutional presence on social media, including the AC’s current platforms (Twitter, Facebook, Vimeo, YouTube, Soundcloud), and on shared or future digital platforms (eg, Instagram, TikTok, LinkedIn).
• Oversee engagement with the AC’s digital community, including working with the AC Digital Production and Engagement Officer and other AC team members to effectively respond to comments, queries and other digital discussions and interactions; and monitor key influencers.
• Explore and expand digital channels, platforms and audiences, as needed, to effectively disseminate AC messages and materials, including assessing new and emerging social media platforms, use of webinars, livestreaming and live online Q&As and discussions, etc.
• Maintain AC website (msfaccess.org), including technical integrity, functionality, security and ongoing improvement. Secondary maintenance of another website (Patent Oppositions Database: patentoppositions.org).
• Work with AC Communications Team and time-limited AC campaigning teams/resources to support coherent development and implementation of action-based online campaigns (e.g. petitions, social media-driven campaigns, e-mail campaigns) to galvanise digital engagement in support of the AC’s advocacy and communications objectives.
• Improve AC’s online outreach by exploiting the potential of search engine optimisation and web and social media analytics, with regular reporting on successes against set objectives and key performance indicators (KPIs).
• Maintain and improve guidelines and best practices for the AC’s digital communications, including providing relevant digital and social media trainings and guidance for AC staff.
• Build and maintain solid relationships with other MSF-office digital teams, including the MSF International Office digital Communications Team; and represent AC on MSF international digital platforms, to ensure AC digital content and campaigns are understood and disseminated by the MSF movement, including sharing learnings and needs.

DIGITAL HUMAN RESOURCES AND ADMINISTRATION:

• Manage Digital Production and Engagement Officer.
• Manage Digital Consultant.
• Manage any temporary digital campaigning staff, with possible cross-functional reporting to other AC managers.
• Cross-functional management of any staff who may support digital communications, as needed (eg, Communications Assistant).
• Select and manage multiple external service providers, negotiating contracts, ensuring project delivery within tight deadlines and budgets, and working through any conflicts that may arise between vendors and clients.
• Oversee and approve all technical decisions relating to new vendors, platforms and tools, with support from manager.
• Plan, manage and track AC digital communications budget.

OTHER TASKS

• Participate in other shared tasks of the AC Communications Team, including team meetings and brainstorming; contributing to production of multimedia materials; AC broader project support; supporting internal communications throughout the MSF network; and providing backup support to other AC Communications Team members, as needed.

Requirements

• 7+ years experience developing and managing digital platforms, including websites and social media platforms (eg, Twitter, Facebook, Instagram, LinkedIn, TikTok, YouTube/Vimeo, audio platforms, blogs)
• Demonstrated experience in digital content creation and production, including layout, design, multimedia/video production and editing, and including proficiency in content creation software, including Adobe Creative Suite.
• Experience developing and managing online communities.
• Experience creating and managing creative digital campaigns in support of advocacy objectives.
• Technical knowledge of Drupal web content management system, web analytics and HTML/CSS.
• Experience in online marketing (SEO, Google AdWords and Display, Meta, etc).
• Excellent English written and oral communication skills and demonstrated ability to develop and maintain strong relationships with key internal and external stakeholders.
• Experience in developing and implementing training seminars and workshops.
• Superior attention to detail.
• Demonstrated experience recruiting and managing staff, vendors and consultants.
• Demonstrated track record of strategic thinking and problem-solving in a fast-paced, dynamic work environment.
• Ability to work well as part of a small, geographically dispersed team.
• Flexibility, with a strong capacity to manage multiple tasks simultaneously, and to work under pressure and with tight deadlines.
• Genuine interest in, understanding of, and enthusiastic commitment to the medical humanitarian principles and challenges of MSF and access to medicines.
• Experience in the fields of health, medicine, or the pharmaceutical industry an asset.

Only shortlisted candidates will be contacted.

At MSF, we are committed to an inclusive culture that encourages and supports the diverse voices of our employees. We welcome applications from individuals of all genders, ages, sexual orientations, nationalities, races, religions, beliefs, ability status, and all other diversity characteristics.