Design and Creative Art Material

Organisational background

ECPAT International is a global network of civil society organisations working together for the elimination of the sexual exploitation of children (SEC) in all its manifestations. This includes in the context of exploitation of children in prostitution, child sexual exploitation in digital environments, the sale and trafficking of children for sexual purposes, and the sexual exploitation of children in travel and tourism. The ECPAT Network currently consists of 125 members working as independent organisations or coalitions in 104 countries.

The ECPAT International Secretariat (EIS) coordinates the global work of the network and is based in Bangkok, Thailand. The Secretariat designs and implements global and regional initiatives and undertakes programming, campaigning, advocacy and research to facilitate network initiatives.

Context of the assignment

In June 2023, the inaugural Global Boys Summit brought together over 60 local and international advocates and practitioners working on sexual violence against boys. The summit aimed to discuss challenges and obstacles in service provision to boys, enhance collaboration, share best practices, and develop collective strategies to combat sexual violence against boys. Participants unanimously recognized the pressing need for the establishment of a Global Alliance to ensure that the issue is systematically integrated in the work of the child protection sector, bridging local practices with strategic global advocacy interventions that are based on clear evidence and messaging.

As a result, following the first-in person meeting held in Madrid in January 2024, the Global Alliance on the Protection of Boys from Sexual Violence was established by a core group of international and local organizations with complementary expertise on the issue of sexual violence against boys. The international founding members of the Alliance include ECPAT International, Equimundo, Women’s Refugee Commission, Family for Every Child, Save the Children, All Survivors Project and Physicians for Human Right. The Global Alliance also aims to involve more members from local and international civil society organisations and agencies. This collaborative effort aims to enhance the understanding and the capacity of the child protection sector to address all forms of sexual violence affecting boys in diverse contexts. Most importantly, the action of the Global Alliance aims to be a complementary resource for gender-based violence (GBV) efforts, advocating for gender equity and contributing to the fight against GBV.

In order to do so, the Global Alliance will create a Global Manifesto outlining key messages, purposes, and objectives in integrating the issue of sexual violence against boys within the work of the broader child protection sector, exploring gender transformative approaches contributing to the overall reduction of instances of gender-based violence. The key messages included in the Manifesto will be tested through a pilot campaign to raise awareness on the issue of sexual violence against boys, strengthen the capacity of the child protection system when dealing with boys, and contribute through transformative approaches to gender equity and reduced levels of GBV for all children.

In this framework, the Global Alliance following the recommendations elaborated during the first Global Boys Summit, aims to establish an online landing page outlining the Alliance’s Manifesto, mission, membership and activities, and build a visual identity that reflects the values and the commitment of the Global Alliance. Together with the establishment of the landing page, the Global Alliance will hold consultations to integrate a common online resource library that would be a repository of local and global resources on sexual violence against boys for different audiences such as practitioners, donors and the global public among others.

Objectives of the assignment

The consultant should work towards the creation of a visual identity reflecting the Alliance’s values, avoiding secondary victimization and stereotypes related to boys’ survivors of sexual violence, challenging rigid gender norms and highlighting positive ideas of masculinities. The Global Alliance also welcomes creative art pieces that reinforce decolonisation efforts. The Global Alliance’s visual identity should therefore be grounded in the empowerment and agency of children. Finally, the visual identity should be distinctive, in line with the identity of its members, visually appealing and in line with the Alliance’s values.

The main objectives of the consultancy are to:

1. Create a visual identity for the Global Alliance on the Protection of Boys from Sexual Violence, including:
2. Logo (simple and impactful)
3. Colour scheme
4. Typography guidelines (Typeface / fonts)
5. Support the development of style guidelines that govern the use of the identity and ensure consistency across all Global Alliance PR materials;
6. Assist the creation of visual designs for the Global Alliance landing page, developing design elements for the use of the Global Alliance website;
7. Create design templates and banners for factsheets, newsletters, events, media and social media campaigns.

Deliverables

The consultant will contribute to developing the Global Alliance visual identity through the following deliverables:

• Three visual identity concepts (including logo, colour scheme, typography) for review of the Members, with a finalised visual identity concept after review of the Members (with logo in PNG, JPEG and vector formats);
• A Global Alliance visual identity guideline (max 3 pages), outlining logo usage, color schemes, typography, imagery, and design elements;
• Website page design files for the Global Alliance landing page;
• Design templates and banners for standardized use across members and Global Alliance activities.

The consultant should provide at least three preliminary logos with related visual identity concepts (logo, colour scheme, typography) for consultation among members of the Global Alliance, and after review of the members, the consultant will finalise the preferred concept for delivery, together with the visual identity manual, the website page design files (in cooperation with EPCAT’s IT team, where the landing page will be hosted), and the design templates, allowing for one more round of inputs from the members of the Global Alliance during the finalization process. All materials should be delivered in high resolution formats.

Consultant profile

The consultant needs to have:

• An established track record in branding, visual identity development, graphic design and web graphic design, for nonprofits and/or companies.
• Understanding of Global Alliance’s mission and values;
• Demonstrated ability to take initiative and work independently and within the established deadline.
• High ethical standards.

ECPAT International and the Global Alliance on the Protection of Boys from Sexual Violence particularly welcome proposals from candidates from the Global South.

Timeline

Expected workload and timeline: provide three preliminary logos with related visual identity concepts: 3 days. After review of the Members (4 days), the consultant will have 5 days to finalise all other deliverables, with one more round of inputs by the Global Alliance.

Preparatory work for this consultancy includes:

• The revision of logos, visual materials and identity visuals used by Global Alliance members, following the example of ECPAT’s Global Boys Initiative
• One preparatory online session with members of the Global Alliance
• One online session after providing the preliminary visual identity concepts
• A final session with one last round of inputs by the Global Alliance

The contact point for the consultant will be the Head of Programme GBI, who will provide support throughout the process, providing clear guidelines for the work of the consultant.

Additional Information

This is a home-based position using its own equipment. The consultants should be available for online calls including with different time zones in particular with Thailand where ECPAT International Secretariat is based.

OUR COMMITMENTS

As ECPAT’s International Secretariat we recognise that our strength lies in the diversity of the people who make up our global network, staff, volunteers and consultants. We are committed to being an inclusive workplace where people of all backgrounds and cultures can strive and be themselves. This means we will challenge ourselves to do better and to continue learning, to create and maintain a working environment steeped in respect, tolerance, safety, and where all parties are valued equally.

ECPAT International and the Global Alliance to Protect Boys from Sexual Violence are committed to keeping children safe. Consultants must share our commitment to the safeguarding of children. Selected candidates will be required to sign and adhere to ECPAT International’s safeguarding policies