CRO/Optimisation Manager

CRO/Optimisation Manager

Job Description:

Role Purpose:

We are part of one of the world’s largest digital-first end to end media agencies, and offer CRO & UX to some of the world’s top companies. We are looking for someone to lead one of our teams, and the clients that team are responsible for.

Our clients include Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more.

You will be part of a close-knit team of specialists that work together to create customer focused strategies to improve our clients’ website experiences.

Key Accountabilities

• Lead a team of CRO Specialists, including Strategists, Designers, Data Analysts, Researchers and Developers. This will include resource management, prioritisation and the direct management of the team. You will have support from experts in Data, Design, Research and Development so don’t need to be experienced in all these disciplines. You will also have support from the senior leadership team so experience leading a team is not required as training will be provided.
• Oversea a portfolio of conversion optimisation programmes, providing guidance to the teams leading each client account, ensuring that our clients get value for their investment
• Review your team’s client strategies, ensuring they align with long-term client objectives. These can include but are not limited to A/B testing, page/journey redesigns, optimisation of the acquisition journey and site speed optimisation.
• Be accountable for your clients, determining potential threats and finding solutions to keep clients happy and investing in our services
• Lead annual, quarterly and monthly reviews for clients, effectively communicating the success of our optimisation programmes with senior client stakeholders
• Instill a culture of evidence-based approach to website optimisation throughout the team, using quantitative and qualitative methods to truly understand our clients’ products and customers.
• Direct resource planning for your team, working with the Strategists to set deadlines and prioritise activity.
• Find areas for revenue growth, increasing your client investment, finding cross-sell opportunities or working with our sales team to bring in new clients
• Build relationships with our wider agency teams; such as PPC, SEO, Social, Affiliates, Analytics etc. Using these relationships to find ways to collaborate
• Organise and deliver training sessions for all members of the team
• Analyse our proposition and work with your team to develop our product offering, innovating and harnessing the skills of the team to ensure we’re at the forefront of CRO in the market

Person Specification

• Management experience including running one to one sessions and discussing personal development. We don’t expect you to have led a large team.
• You need to have comprehensive knowledge of CRO and UX, covering A/B-testing, personalisation and UX projects
• Excellent communication skills, being able to lead difficult client calls/meetings at short notice and steer them to actionable conclusions
• Ability to mentor and coach your team on all things CRO, and instill a desire for them to continually learn and develop

Be an ambassador for the business, connecting across internal and external networks to deliver the operating model and build the brand reputation of dentsu international.

About Dentsu International

Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com

Working with us

Joining dentsu international, you’ll join a team of 48,000 people.  It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences.  We offer exciting challenges, memorable experiences and opportunities to shape your future.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location:

Manchester

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent